DailyDOOH

As Gail Chiasson wrote last week, a striking new digital billboard has landed in Times Square as a part of the new Aeropostale Flagship store located in the MTV Studios space at 1515 Broadway.  With almost 19,000 square feet of retail shopping space, this store includes a ‘T-Shirt Shop,’ a ‘Dorm Room’ a ‘Library for […]

We were made aware via an update on LinkedIn and Twitter over the weekend that Chris Heaps’ Imperative Group have launched a one day digital signage Orientation, Strategy and Development workshop. It has been positioned as a pre-sales tool for agencies, vendors, integrators, technologists and solution providers who want to add value to their business […]

An in-store Miller Lite campaign described in an article here, includes a ‘Great Taste Guide for Grillmasters and Brew Lovers’ booklet, with coupons for Miller Lite, Tyson Foods and other brands, as well as USD 100 off a Char-broil infrared grill. This begs the question: How could the marketing “powers-that-be” utilize DOOH for this promotion? […]

Ein durchdachtes Marketingkonzept, professionelles Screendesign und ein kreativer Content sind die Basis für den Erfolg von Digital Signage-Lösungen. Nur wer anfängt rückwärts zu denken, wird die passende Digital Signage-Technik für ein Projekt finden und die Hürde des passenden Inhalts mit Leichtigkeit überspringen. Was bedeutet Digital Signage, was kann ich damit machen bzw. was bringt mir […]