The importance of IT security cannot be overstated and tomorrow’s Digital Signage and IT Security AVIXA Webinar, sponsored by Poppulo is your chance to stay up to date with this important topic. There’s not a single existing or new system that isn’t being scrutinized to understand what vulnerabilities it might introduce, and digital signage is […]
As Gail Chiasson wrote last week, a striking new digital billboard has landed in Times Square as a part of the new Aeropostale Flagship store located in the MTV Studios space at 1515 Broadway. With almost 19,000 square feet of retail shopping space, this store includes a ‘T-Shirt Shop,’ a ‘Dorm Room’ a ‘Library for […]
Digital Signage Orientation, Strategy and Development Workshops
Tuesday, December 8th, 2009We were made aware via an update on LinkedIn and Twitter over the weekend that Chris Heaps’ Imperative Group have launched a one day digital signage Orientation, Strategy and Development workshop. It has been positioned as a pre-sales tool for agencies, vendors, integrators, technologists and solution providers who want to add value to their business […]
Miller Lite In-Store Promotion And DOOH
Thursday, July 30th, 2009Guest Contributor, Michael Torano
An in-store Miller Lite campaign described in an article here, includes a ‘Great Taste Guide for Grillmasters and Brew Lovers’ booklet, with coupons for Miller Lite, Tyson Foods and other brands, as well as USD 100 off a Char-broil infrared grill. This begs the question: How could the marketing “powers-that-be” utilize DOOH for this promotion? […]
Content- und Marketingkonzepte als Basis für die richtige Digital Signage-Technik
Monday, July 28th, 2008Ein durchdachtes Marketingkonzept, professionelles Screendesign und ein kreativer Content sind die Basis für den Erfolg von Digital Signage-Lösungen. Nur wer anfängt rückwärts zu denken, wird die passende Digital Signage-Technik für ein Projekt finden und die Hürde des passenden Inhalts mit Leichtigkeit überspringen. Was bedeutet Digital Signage, was kann ich damit machen bzw. was bringt mir […]
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