DailyDOOH

Just one year after entering the UK market, Displayce has won the ‘Best Use of Digital Out-Of-Home Technology’ award at The Wires Awards 2024 by Exchange Wire. This recognition highlights the excellence of the campaign executed for Dell in collaboration with VIOOH and Locala. The Wires Awards has become a flagship event in the adtech […]

Displayce, a leading European platform for programmatic buying in digital out-of-home communication, has unveiled ‘Airport Live Triggering’ in partnership with JCDecaux. This new feature, exclusive to the Displayce DSP, enables self-service, real-time activation of DOOH campaigns across multiple airports within the JCDecaux inventory simultaneously, leveraging data such as flight boarding and landing gates. We believe […]

Displayce claims to be the first specialised platform to integrate generative artificial intelligence for recommending personalised DOOH strategies. After a year of research and development, Displayce is launching CampaignAI, an intelligent assistant designed to transform how advertisers and agencies design their DOOH campaigns. As artificial intelligence tools experience exponential adoption, with global productivity gains estimated […]

This week JCDecaux launched the first global airport programmatic DOOH offer, an innovative solution designed to empower brands and agencies to execute targeted, dynamic, and contextualised advertising campaigns effortlessly and in real time. The offer enables advertisers to reach +70 million monthly passengers a network of +3,000 screens in major airports worldwide and is available […]

Former Splicky UK Sales Director Gordon Bonifacio has joined Displayce as Head of Sales as it opens an overseas office in London. With a robust background in programmatic sales spanning various digital platforms, Gordon possesses a wealth of expertise in sales strategy, business development, and international expansion, particularly in the UK market. During hos time […]

The magic of Christmas is upon us and with it the hustle and bustle of shopping centers. For advertisers looking to capitalize on this crucial period, Displayce is offering a unique opportunity to display DOOH campaigns within the busiest malls and shopping centers thanks to its exclusive partnership with MyTraffic. Displayce now provides its users […]

Displayce, a pioneering demand-side platform specializing in programmatic digital out-of-home and Place Exchange have announced an integration to expand the global DOOH supply footprint and increase marketing opportunities for Displayce customers. Spanning across 70 countries and with offices in France, Spain, United Kingdom and Netherlands, Displayce has become a DOOH leader in Europe. Its innovative […]

JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has announced the signature of a strategic alliance, including the acquisition of a majority stake, with French start-up Displayce. Displayce was founded back in 2014 and has been exclusively dedicated to the purchasing and optimisation of DOOH campaigns. It is the leading French […]

Pikasso, the pioneer in programmatic Out-Of-Home in the Levant, North & West Africa regions, and Broadsign, have announced the very first programmatic DOOH campaign displayed in Ivory Coast via Displayce, the number one French DSP. The campaign booked by Kawarizmi, a French digital agency that specializes in programmatic buying, is part of an omnichannel communication, […]