LG Business Cloud Welcomes LG DOOH Ads

Monday, January 20th, 2025

Andrew Neale

LG Electronics will unveil an enhanced version of LG Business Cloud, an online platform that streamlines the management and operation of LG commercial displays and hotel TVs at #ISE2025. Designed to meet the evolving demands of B2B clients, the platform now offers the LG DOOH Ads advertising solution for digital signage products, as well as […]

LG #DOOH and #RMN At #CES2025

Monday, January 6th, 2025

Andrew Neale

LG’s NEW Digital Screens platform offers retailers and retail media networks a complete solution, including diverse digital screens, webOS SuperSign CMS, and ‘Connected Care’ network monitoring. This platform empowers businesses to create in-store digital networks, monetize them, and generate new advertising channels. You can explore the LG DOOH Solution at #CES2025 Central Hall Booth #15004. […]

Anyplace TV Launched By @PerionNetwork

Sunday, December 1st, 2024

Adrian J Cotterill, Editor-in-Chief

Perion Network Ltd. (NASDAQ & TASE: PERI) has announced the launch of Perion’s Anyplace TV, a new solution that provides advertisers with enhanced capabilities to extend the reach of their CTV and other video campaigns onto unique screens out of the home. Available globally, Perion’s Anyplace TV enables advertisers to extend their one-to-one video reach […]

Q3 2024 Revenue Increase Says @YourOAAA

Monday, November 25th, 2024

Adrian J Cotterill, Editor-in-Chief

Out of home advertising revenue increased 4.3% in the third quarter of 2024 compared to the previous year, accounting for USD 2.04 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). This marks the highest third-quarter volume ever for OOH, placing year-to-date growth at 4.6%, building on a strong year of […]

Bell Media and @StackAdapt Partner

Thursday, November 21st, 2024

Tristan Cotterill

StackAdapt and Bell Media, Canada’s top media and entertainment company, have entered a strategic partnership. The collaboration will enable advertisers to access Bell Media’s premium inventory, spanning connected TV (CTV), display, video, audio, and digital out-of-home (DOOH) channels through StackAdapt’s platform. This partnership provides Canadian brands and agencies with enhanced reach and precision, helping them […]

Q2 2024 Revenue Increase Says @YourOAAA

Tuesday, November 19th, 2024

Adrian J Cotterill, Editor-in-Chief

Out of home (OOH) advertising revenue increased 3.4% in the second quarter of 2024 compared to the previous year, accounting for $2.78 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). “This marks the highest quarterly volume ever for OOH, propelling first-half growth to a 4.8% increase.”Out of home’s record […]

The World’s First Sustainable Billboard During #OOHNYC

Friday, October 11th, 2024

Andrew Neale

Out of Home New York saw the introduction of what is described as the World’s First Sustainable Billboard. The open house event – actually properly outdoors in a lovely green park down by the One World Trade Center (Freedom Tower), Ed was put together by Sign Expo, New York’s number one visual solutions provider and […]

The Experiential Side of #DOOH #OOHNYC Event Is Filling Up Nicely

Monday, October 7th, 2024

Andrew Neale

‘The Experiential Side of DOOH: New Opportunities from the Worlds of Media and AV‘ is going to be a fabulous networking event during next week’s #OOHNYC and it is filling up nicely we are told! The event includes a panel discussion where attendees will hear from industry experts discussing how to bridge the digital divide […]

Medium of the Moment @4As @YourOAAA #OOHNYC Event

Thursday, October 3rd, 2024

Adrian J Cotterill, Editor-in-Chief

Another event that is the epitome of what Out of Home New York is all about takes place on the afternoon of Thursday, October 17, 2024. The 4A’s and OAAA are teaming up for a groundbreaking event uniting agencies, advertisers, and media owners to explore the transformative power of OOH advertising and are asking atteneded […]

Elevate Your #DOOH w/ @Hivestack

Tuesday, October 1st, 2024

Adrian J Cotterill, Editor-in-Chief

Tomorrow in London Hivestack are holding a morning event where they invite you to join them in discussion with DOOH industry leaders as they look to the horizon of what is possible. Their finalised agenda features an impressive lineup of industry experts from leading companies such as GroupM Nexus, London Lites, DAX, iMedia, Hawk and […]