LG’s NEW Digital Screens platform offers retailers and retail media networks a complete solution, including diverse digital screens, webOS SuperSign CMS, and ‘Connected Care’ network monitoring. This platform empowers businesses to create in-store digital networks, monetize them, and generate new advertising channels. You can explore the LG DOOH Solution at #CES2025 Central Hall Booth #15004. […]
Adrian J Cotterill, Editor-in-Chief
Perion Network Ltd. (NASDAQ & TASE: PERI) has announced the launch of Perion’s Anyplace TV, a new solution that provides advertisers with enhanced capabilities to extend the reach of their CTV and other video campaigns onto unique screens out of the home. Available globally, Perion’s Anyplace TV enables advertisers to extend their one-to-one video reach […]
Adrian J Cotterill, Editor-in-Chief
Out of home advertising revenue increased 4.3% in the third quarter of 2024 compared to the previous year, accounting for USD 2.04 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). This marks the highest third-quarter volume ever for OOH, placing year-to-date growth at 4.6%, building on a strong year of […]
StackAdapt and Bell Media, Canada’s top media and entertainment company, have entered a strategic partnership. The collaboration will enable advertisers to access Bell Media’s premium inventory, spanning connected TV (CTV), display, video, audio, and digital out-of-home (DOOH) channels through StackAdapt’s platform. This partnership provides Canadian brands and agencies with enhanced reach and precision, helping them […]
Adrian J Cotterill, Editor-in-Chief
Out of home (OOH) advertising revenue increased 3.4% in the second quarter of 2024 compared to the previous year, accounting for $2.78 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). “This marks the highest quarterly volume ever for OOH, propelling first-half growth to a 4.8% increase.”Out of home’s record […]
Out of Home New York saw the introduction of what is described as the World’s First Sustainable Billboard. The open house event – actually properly outdoors in a lovely green park down by the One World Trade Center (Freedom Tower), Ed was put together by Sign Expo, New York’s number one visual solutions provider and […]
‘The Experiential Side of DOOH: New Opportunities from the Worlds of Media and AV‘ is going to be a fabulous networking event during next week’s #OOHNYC and it is filling up nicely we are told! The event includes a panel discussion where attendees will hear from industry experts discussing how to bridge the digital divide […]
Adrian J Cotterill, Editor-in-Chief
Another event that is the epitome of what Out of Home New York is all about takes place on the afternoon of Thursday, October 17, 2024. The 4A’s and OAAA are teaming up for a groundbreaking event uniting agencies, advertisers, and media owners to explore the transformative power of OOH advertising and are asking atteneded […]
Adrian J Cotterill, Editor-in-Chief
Tomorrow in London Hivestack are holding a morning event where they invite you to join them in discussion with DOOH industry leaders as they look to the horizon of what is possible. Their finalised agenda features an impressive lineup of industry experts from leading companies such as GroupM Nexus, London Lites, DAX, iMedia, Hawk and […]
Adrian J Cotterill, Editor-in-Chief
Vistar Media have put together what they describe as ‘The Ultimate Guide to Digital Out of Home‘. In what is often perceived as today’s digital-first world, it’s easy to forget the power of ‘physical’ advertising but we all know that OOH advertising is experiencing a renaissance, driven by advancements in technology and a growing consumer […]
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