DailyDOOH

StackAdapt and Bell Media, Canada’s top media and entertainment company, have entered a strategic partnership. The collaboration will enable advertisers to access Bell Media’s premium inventory, spanning connected TV (CTV), display, video, audio, and digital out-of-home (DOOH) channels through StackAdapt’s platform. This partnership provides Canadian brands and agencies with enhanced reach and precision, helping them […]

Out of home (OOH) advertising revenue increased 3.4% in the second quarter of 2024 compared to the previous year, accounting for $2.78 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). “This marks the highest quarterly volume ever for OOH, propelling first-half growth to a 4.8% increase.”Out of home’s record […]

Out of Home New York saw the introduction of what is described as the World’s First Sustainable Billboard. The open house event – actually properly outdoors in a lovely green park down by the One World Trade Center (Freedom Tower), Ed was put together by Sign Expo, New York’s number one visual solutions provider and […]

‘The Experiential Side of DOOH: New Opportunities from the Worlds of Media and AV‘ is going to be a fabulous networking event during next week’s #OOHNYC and it is filling up nicely we are told! The event includes a panel discussion where attendees will hear from industry experts discussing how to bridge the digital divide […]

Another event that is the epitome of what Out of Home New York is all about takes place on the afternoon of Thursday, October 17, 2024. The 4A’s and OAAA are teaming up for a groundbreaking event uniting agencies, advertisers, and media owners to explore the transformative power of OOH advertising and are asking atteneded […]

Tomorrow in London Hivestack are holding a morning event where they invite you to join them in discussion with DOOH industry leaders as they look to the horizon of what is possible. Their finalised agenda features an impressive lineup of industry experts from leading companies such as GroupM Nexus, London Lites, DAX, iMedia, Hawk and […]

Vistar Media have put together what they describe as ‘The Ultimate Guide to Digital Out of Home‘. In what is often perceived as today’s digital-first world, it’s easy to forget the power of ‘physical’ advertising but we all know that OOH advertising is experiencing a renaissance, driven by advancements in technology and a growing consumer […]

The Out of Home Advertising Association of America (OAAA) has announced the launch of its latest awareness campaign aimed at increasing consideration for Programmatic Out of Home advertising. The campaign, centered around AdExchanger’s Programmatic I/O event at the Marriott Marquis Times Square from September 22-25, seeks to showcase the unmatched flexibility, scalability, and targeting capabilities […]

CRAFTSMAN+ has announced its expansion into Connected TV (CTV) and Digital Out of Home (DOOH) advertising creative services for its clients. The press release stated that as the omnichannel marketplace evolves and consumer behaviors shift towards more dynamic content consumption, CRAFTSMAN+ aims to set new industry standards by delivering superior creative solutions tailored to these […]

Samsung Electronics America, Inc. has announces that Hy-Vee’s retail media network RedMedia is one of the first businesses to deploy the new Samsung VXT Content Management System for digital signage. We are told that the cloud-native solution integrates content management and remote device management capabilities with intuitive features to enable users to control and secure […]