Samsung Electronics America, Inc. has announces that Hy-Vee’s retail media network RedMedia is one of the first businesses to deploy the new Samsung VXT Content Management System for digital signage. We are told that the cloud-native solution integrates content management and remote device management capabilities with intuitive features to enable users to control and secure […]
THIS EVENT HAS BEEN CANCELLED BY THE ORGANISER During #OOHNYC here’s a chance to discover the Future of Digital Out-of-Home Advertising on Thursday October 12 from 10 am – 2 PM to explore the exciting possibilities and advancements in #DOOH Advertising! This event will be held at the Brand Experience Lab in Jersey City, a […]
Adrian J Cotterill, Editor-in-Chief
Invenda Group AG, a leader in next-generation automated retail, and Quividi, the pioneer and world’s number one in #AI and Computer-Vision based platforms providing real-time audience measurement & shopper engagement for Digital Out-of-home and Retail, this week announced a partnership to deliver high-fidelity audience impressions to Invenda’s entire network of vending machines. Invenda’s Internet of […]
Adrian J Cotterill, Editor-in-Chief
Quividi, a global leader in audience analytics and shopper engagement for Digital Out-Of-Home and In-Store Retail Media has announced its membership in the Interactive Advertising Bureau (IAB). We are told that joining IAB marks a significant milestone in Quividi’s journey as a pioneering company in the DOOH and In-Store Retail Media advertising ecosystem. For the […]
Adrian J Cotterill, Editor-in-Chief
Hivestack this week announced several partnerships with leading media agencies in Spain to enable cross-border international campaigns across the world, via its unparalleled global network of premium DOOH inventory. Inés Armendáriz Vergarajaúregui, VP Demand Spain & Portugal told us “Hivestack is the perfect partner for brands and agencies to plan their DOOH campaigns using the […]
A consortium of independent UK media businesses is celebrating after its smart advertising screens generated over 500 million impressions during its first six months. Smart Digital Network, which is made up of Smart Outdoor, Lucid Outdoor and Route Media, boasts over 300 screens across the UK, with many road screens utilising real-time audience measuring software […]
Adrian J Cotterill, Editor-in-Chief
Quotient (NYSE: QUOT) has announced digital out-of-home multi-touch media measurement capabilities within the Quotient Analytics Platform. We are told that advertisers, retailers and agencies can now access near real-time attributable sales and return on ad spend to enable meaningful adoption of DOOH as well as visibility into the channel’s role within holistic omnichannel campaigns.
Ahead of the AdTECH: OOH – Sydney Conference being held Wednesday August 17, 2022, the day’s conference chair Seedooh’s CRO Joe Copley sat down with Gai le Roy, CEO, iab Australia and Ben Allman, Sales Director – ANZ, Broadsign & co-Chair iab DOOH Working Group. Here they give us a sneak peak at the 2022 […]
Adrian J Cotterill, Editor-in-Chief
Vistar Media has appointed Welby Chen as Chief Operating Officer. Following a rapid expansion into 13 countries, strategic acquisition of Sage+Archer in Europe and record breaking revenue quarters, He joins the Vistar executive team as a key player with extensive experience scaling companies into global operations. As COO, he will oversee Vistar’s core revenue operations […]
Adrian J Cotterill, Editor-in-Chief
Last week Stagwell Inc. (NASDAQ: STGW) who describe themselves as the challenger network built to transform marketing, announced the acquisition of Goodstuff, a 130-strong, full-service media planning and buying agency based in London. Stagwell Chairman and CEO Mark Penn told us “We welcome Goodstuff as a critical part of our strategy to create a truly […]
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