DailyDOOH

The Out of Home Advertising Association of America (OAAA) has announced the launch of its latest awareness campaign aimed at increasing consideration for Programmatic Out of Home advertising. The campaign, centered around AdExchanger’s Programmatic I/O event at the Marriott Marquis Times Square from September 22-25, seeks to showcase the unmatched flexibility, scalability, and targeting capabilities […]

CRAFTSMAN+ has announced its expansion into Connected TV (CTV) and Digital Out of Home (DOOH) advertising creative services for its clients. The press release stated that as the omnichannel marketplace evolves and consumer behaviors shift towards more dynamic content consumption, CRAFTSMAN+ aims to set new industry standards by delivering superior creative solutions tailored to these […]

Samsung Electronics America, Inc. has announces that Hy-Vee’s retail media network RedMedia is one of the first businesses to deploy the new Samsung VXT Content Management System for digital signage. We are told that the cloud-native solution integrates content management and remote device management capabilities with intuitive features to enable users to control and secure […]

THIS EVENT HAS BEEN CANCELLED BY THE ORGANISER During #OOHNYC here’s a chance to discover the Future of Digital Out-of-Home Advertising on Thursday October 12 from 10 am – 2 PM to explore the exciting possibilities and advancements in #DOOH Advertising! This event will be held at the Brand Experience Lab in Jersey City, a […]

Invenda Group AG, a leader in next-generation automated retail, and Quividi, the pioneer and world’s number one in #AI and Computer-Vision based platforms providing real-time audience measurement & shopper engagement for Digital Out-of-home and Retail, this week announced a partnership to deliver high-fidelity audience impressions to Invenda’s entire network of vending machines. Invenda’s Internet of […]

Quividi, a global leader in audience analytics and shopper engagement for Digital Out-Of-Home and In-Store Retail Media has announced its membership in the Interactive Advertising Bureau (IAB). We are told that joining IAB marks a significant milestone in Quividi’s journey as a pioneering company in the DOOH and In-Store Retail Media advertising ecosystem. For the […]

Hivestack this week announced several partnerships with leading media agencies in Spain to enable cross-border international campaigns across the world, via its unparalleled global network of premium DOOH inventory. Inés Armendáriz Vergarajaúregui, VP Demand Spain & Portugal told us “Hivestack is the perfect partner for brands and agencies to plan their DOOH campaigns using the […]

A consortium of independent UK media businesses is celebrating after its smart advertising screens generated over 500 million impressions during its first six months. Smart Digital Network, which is made up of Smart Outdoor, Lucid Outdoor and Route Media, boasts over 300 screens across the UK, with many road screens utilising real-time audience measuring software […]

Quotient (NYSE: QUOT) has announced digital out-of-home multi-touch media measurement capabilities within the Quotient Analytics Platform. We are told that advertisers, retailers and agencies can now access near real-time attributable sales and return on ad spend to enable meaningful adoption of DOOH as well as visibility into the channel’s role within holistic omnichannel campaigns.

Ahead of the AdTECH: OOH – Sydney Conference being held Wednesday August 17, 2022, the day’s conference chair Seedooh’s CRO Joe Copley sat down with Gai le Roy, CEO, iab Australia and Ben Allman, Sales Director – ANZ, Broadsign & co-Chair iab DOOH Working Group. Here they give us a sneak peak at the 2022 […]