Adrian J Cotterill, Editor-in-Chief
InSite Street Media has acquired Rivet Campus Media. The transaction is structured as a merger of existing portfolio companies by MSouth Equity Partners of Atlanta, GA. Barry Boniface, Partner at MSouth Equity Partners told us “Rivet has a broad set of quality campus media assets that are well-positioned for growth as we emerge from the […]
Adrian J Cotterill, Editor-in-Chief
The Out of Home Advertising Association of America (OAAA), has released a comprehensive guide for capturing mobile advertising IDs to effectively evaluate which consumers are exposed to digital out of home (DOOH) media. The ‘OAAA DOOH Exposure Methodology Standardization Guidelines and Best Practices‘ hopes to establish an industry-wide measurement standard, while allowing for ongoing improvements. […]
This estimation comes from the report ‘Communicating Tomorrow 2011‘ presented yesterday, 30th June in Milan, from Assocomunicazione Association which brings together 150 Communication Companies operating in Italy and who represent about 75% of the domestic market. The complete report made by Attilio Redivo from AssAP Service analyze all traditional media and about the outdoor market […]
DOOH spending is predicted to double by the year 2016. MagnaGlobal Advertising’s 2011 Forecast suggests that spending in digital out of home will grow from $2.6 billion in 2011 to $5.2 billion in 2016. This represents an average growth rate of 15.2% over the next five years. Annual growth rates for DOOH came in third […]
As Gail Chiasson wrote last week, a striking new digital billboard has landed in Times Square as a part of the new Aeropostale Flagship store located in the MTV Studios space at 1515 Broadway. With almost 19,000 square feet of retail shopping space, this store includes a ‘T-Shirt Shop,’ a ‘Dorm Room’ a ‘Library for […]
Guest Contributor, Michael Torano
An in-store Miller Lite campaign described in an article here, includes a ‘Great Taste Guide for Grillmasters and Brew Lovers’ booklet, with coupons for Miller Lite, Tyson Foods and other brands, as well as USD 100 off a Char-broil infrared grill. This begs the question: How could the marketing “powers-that-be” utilize DOOH for this promotion? […]
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