DailyDOOH

The Place Exchange Programmatic OOH Trends Report for H2 2024 provides a snapshot of select US programmatic OOH spending patterns within the Place Exchange platform, analyzing delivery across billions of programmatic OOH impressions. Select takeaways from the report are below.  In H2 2024, the top three programmatic OOH advertising categories in our data were Food/Drink, […]

This Wednesday, the DPAA’s February DPAA Research & Tech webinar will take a look at header bidding and DOOH. Header bidding revolutionized display and video programmatic advertising, helping publishers increase yield and maximize revenue. The header bidding revolution is coming to DOOH via the release of Prebid’s DOOH adapter technology. Hear from DOOH leaders within […]

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, published this recap of their highly successful Curated Member Experiences at #CES2025. We publish it in full below… The multi-day Experience included interactive, private audience fireside chats with leading brands and agencies, Out of Home industry members opening dinner, VIP […]

Tomorrow Wednesday January 15, the next in the Research, Retail and Tech series of webinars from the DPAA takes place on the topic of social and digital out of home advertising. The DPAA will welcome Max Veriter, Head of Product at Glooh. The session will explore how to make DOOH more accessible to digital marketing […]

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, has announced its plans for its #CES2025 Curated Member Experience. The multi-day Experience includes interactive, limited audience fireside chats with leading brands and agencies, an Out of Home industry members opening dinner, VIP floor tour that focuses on technologies that […]

Now that Digital Out-of-Home screens are connected at scale and trading programmatically like other digital assets, the industry is facing a massive growth opportunity to attract new types of digital ad buyers. According to GroupM, DOOH is projected to be the fastest growing digital channel, growing faster than Connected TV (CTV) and Online Video. Omnichannel […]

The DPAA’s final Women’s Empowerment Webinar for the year takes place tomorrow Wednesday December 11 on the topic of ‘Setting Actionable Goals for 2025’. The session will feature an introduction and insights from Bianca Best, Publicis’ Chief Growth Officer for Performics and author of the forthcoming book Big Impact Without Burnout (because of the importance […]

As part of the DPAA’s ‘Retail Media Month’ they have two more events both happening this Wednesday. In London the DPAA will hold its FIRST UK Town Hall at IPG with guest speakers Julia Sparrow, Head of Consumer Experience, Mondelez; Chris Marjoram, Managing Director, UK & EMEA, Rapport WW and Mathilda Bobeica, Digital & Media […]

Described as an AdTech startup, Stic this week launched what they describe as an innovative platform that turns ordinary vehicles into mobile billboards. We are told that with participating brand partner Aflac, the platform offers a fresh take on traditional car advertising, offering a new approach to OOH ads while also providing drivers with a […]

Music made a big apprearance not once but twice last week during #OOHNYC with Vertical Impression releasing a 10-track mixtape entitled ‘Out of Home and Into My Heart’ aimed at extolling the unique virtues of the oldest advertising medium in the world BEFORE the DPAA Video Everywhere Summit and now we have this DOOH OOH […]