DailyDOOH

DPAA, the global trade marketing association driving the growth and digitization of out-of-home media, this week announced its plans for Retail Media Month. During November, DPAA will showcase how in-store Retail Media Networks are transforming point-of-purchase advertising for brands and agencies via the DOOH ecosystem. Events and resources for the month include: November 6, 8amPT/11amET/4pmGMT […]

Music made a big apprearance not once but twice last week during #OOHNYC with Vertical Impression releasing a 10-track mixtape entitled ‘Out of Home and Into My Heart’ aimed at extolling the unique virtues of the oldest advertising medium in the world BEFORE the DPAA Video Everywhere Summit and now we have this DOOH OOH […]

For almost a decade, the DPAA Summit has easily been the largest one-day Global Media and Marketing Event and this week’s DPAA #VideoEverywhere Summit did not buck that trend and was once again, incredibly well attended. Attendance figures for previous years have always been high (certainly between eight and nine hundred for each summit over […]

Broadsign repeated their ‘Red Carpet Interviews’ at this week’s DPAA Video Everywhere Summit during #OOHNYC, something that they did with great success at the DPAA Canada Summit back in June. Broadsign’s Content Marketing Manager Kayla Caticchio served as the official field reporter at the summit and conducted brief, concise interviews on their booth (shown here). […]

With top brands such as Mastercard, Colgate Palmolive, GM, Danone, Amika and major agencies; GroupM, Rapport, WPP, Kinesso, Wavemaker, plus Steve Kornacki from NBC on the elections and musical numbers from Back To The Future The Musical we are told registrations for the DPAA October 15 Global Summit at Pier 60/Chelsea Piers during Out of […]

Over the past year, Spotzi developers have hid themselves away to focus on one mission: completely rebuilding Spotzi from the ground up. The result is a brand new geomarketing platform that lets users quickly discover the best locations for targeting one’s ideal customers—just by asking the right questions. We are told that this new version […]

MOOHA (Moving Out of Home Association) was first discussed at the DPAA Board level and with various members throughout 2023 as plans for its formation were announced in the CEO’s opening speech at last year’s DPAA Global Summit and now that it is fully formed it makes its first debut at Out of Home New […]

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media has announced that Ring will be back to sponsor the Puppy Pen for the second year during the #OOHNYC DPAA Global Media Summit. Ring allows you to check on your pets anytime, anywhere. From security devices to pet tags, Ring is […]

If you have been luckily enough to be invited to one of the DPAA exclusive, invite only dinners on the first evening of #OOHNYC then you would have been sharing bread (and wine) with the likes of Jeff’s half brother, namely Mark Bezos, space tourist, a volunteer fire fighter, and former advertising executive; well known […]

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the Omnichannel mix has announced that Back To The Future The Musical will perform at the Video Everywhere Summit on October 15 at Pier 60 in Chelsea Piers. For more information on the DPAA Global Summit […]