DailyDOOH

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, has announced its plans for its #CES2025 Curated Member Experience. The multi-day Experience includes interactive, limited audience fireside chats with leading brands and agencies, an Out of Home industry members opening dinner, VIP floor tour that focuses on technologies that […]

Now that Digital Out-of-Home screens are connected at scale and trading programmatically like other digital assets, the industry is facing a massive growth opportunity to attract new types of digital ad buyers. According to GroupM, DOOH is projected to be the fastest growing digital channel, growing faster than Connected TV (CTV) and Online Video. Omnichannel […]

The DPAA’s final Women’s Empowerment Webinar for the year takes place tomorrow Wednesday December 11 on the topic of ‘Setting Actionable Goals for 2025’. The session will feature an introduction and insights from Bianca Best, Publicis’ Chief Growth Officer for Performics and author of the forthcoming book Big Impact Without Burnout (because of the importance […]

As part of the DPAA’s ‘Retail Media Month’ they have two more events both happening this Wednesday. In London the DPAA will hold its FIRST UK Town Hall at IPG with guest speakers Julia Sparrow, Head of Consumer Experience, Mondelez; Chris Marjoram, Managing Director, UK & EMEA, Rapport WW and Mathilda Bobeica, Digital & Media […]

Described as an AdTech startup, Stic this week launched what they describe as an innovative platform that turns ordinary vehicles into mobile billboards. We are told that with participating brand partner Aflac, the platform offers a fresh take on traditional car advertising, offering a new approach to OOH ads while also providing drivers with a […]

Music made a big apprearance not once but twice last week during #OOHNYC with Vertical Impression releasing a 10-track mixtape entitled ‘Out of Home and Into My Heart’ aimed at extolling the unique virtues of the oldest advertising medium in the world BEFORE the DPAA Video Everywhere Summit and now we have this DOOH OOH […]

For almost a decade, the DPAA Summit has easily been the largest one-day Global Media and Marketing Event and this week’s DPAA #VideoEverywhere Summit did not buck that trend and was once again, incredibly well attended. Attendance figures for previous years have always been high (certainly between eight and nine hundred for each summit over […]

Broadsign repeated their ‘Red Carpet Interviews’ at this week’s DPAA Video Everywhere Summit during #OOHNYC, something that they did with great success at the DPAA Canada Summit back in June. Broadsign’s Content Marketing Manager Kayla Caticchio served as the official field reporter at the summit and conducted brief, concise interviews on their booth (shown here). […]

With top brands such as Mastercard, Colgate Palmolive, GM, Danone, Amika and major agencies; GroupM, Rapport, WPP, Kinesso, Wavemaker, plus Steve Kornacki from NBC on the elections and musical numbers from Back To The Future The Musical we are told registrations for the DPAA October 15 Global Summit at Pier 60/Chelsea Piers during Out of […]

Over the past year, Spotzi developers have hid themselves away to focus on one mission: completely rebuilding Spotzi from the ground up. The result is a brand new geomarketing platform that lets users quickly discover the best locations for targeting one’s ideal customers—just by asking the right questions. We are told that this new version […]