DailyDOOH

DPAA, the global trade marketing association driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, announced today that voting will close at the end of this week the inaugural  Digital Out-of-Home Excellence (DOOH-E) Awards. Winners will be recognized at the DPAA Global Summit to be held October 11 […]

DPAA, the global trade marketing association driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, announced this week that BCN Visuals, an award winning innovation technology company has joined the association. The company known for its 3D Out of Home executions around the world is on a mission […]

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, announced this week initial speakers for its Global Summit, to be held on October 11 at Pier 60 (Chelsea Piers) during New York Digital Signage Week (October 10-14, 2022). Speakers include: Kathleen Hall, […]

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, announced this week that DoohClick, an out of home ad tech and media platform has joined the association. The announcement follows DoohClick’s recent entry into the North American and Asia markets following […]

DPAA, the global trade marketing association, driving the digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix, today announced that early results of its Canadian Omnichannel Decision Makers Study will be announced at the association’s Canada Summit on June 16 to be held in-person at the Scotiabank Theater in Toronto. Information […]

This week the DPAA, the global trade marketing association driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, will hold its second Digital Out-of-Home (DOOH) CPG Event with strategic partner Quotient (NYSE: QUOT). “Last year’s CPG event with Quotient was such a success, many of our brand and […]

The First Ever GLOBAL #DOOH Event at Cannes Lions is presented by DPAA and Yahoo. The registration site says “Join your #DOOH colleagues from around the world and enjoy ROSÉ & RELAXATION courtesy of DPAA and Yahoo!“. It also states “Please join the ‘WAITLIST’ to request a private RSVP for this event. After joining the […]

DPAA, the global trade marketing association has announced that it intends to partner with Comscore, Inc. (Nasdaq: SCOR) and Talon to host the first-ever multi-network digital out of home Upfront with plans to showcase one seamless, unwired video network with seven premium DOOH media owners for independent agencies and brands. The event, which is open […]

Volta Inc. (NYSE: VLTA) has launched a new Store Next Door place-based targeting offering. This product brings the power of the Volta Media Network to more verticals by enabling location targeting based on the stores adjacent to Volta’s EV charging stations and media screens. Brandt Hastings, Interim CEO and Chief Revenue Officer at Volta told […]

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media today and its growing role in the omnichannel mix, announced today the expansion of its Brand Board. The prestigious council, consisting of brand-side executives advises and offers consultation to the association’s Board of Directors on a regular basis. Additionally, DPAA […]