DailyDOOH

DPAA, the global trade marketing association, driving the digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix, today announced that early results of its Canadian Omnichannel Decision Makers Study will be announced at the association’s Canada Summit on June 16 to be held in-person at the Scotiabank Theater in Toronto. Information […]

This week the DPAA, the global trade marketing association driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, will hold its second Digital Out-of-Home (DOOH) CPG Event with strategic partner Quotient (NYSE: QUOT). “Last year’s CPG event with Quotient was such a success, many of our brand and […]

The First Ever GLOBAL #DOOH Event at Cannes Lions is presented by DPAA and Yahoo. The registration site says “Join your #DOOH colleagues from around the world and enjoy ROSÉ & RELAXATION courtesy of DPAA and Yahoo!“. It also states “Please join the ‘WAITLIST’ to request a private RSVP for this event. After joining the […]

DPAA, the global trade marketing association has announced that it intends to partner with Comscore, Inc. (Nasdaq: SCOR) and Talon to host the first-ever multi-network digital out of home Upfront with plans to showcase one seamless, unwired video network with seven premium DOOH media owners for independent agencies and brands. The event, which is open […]

Volta Inc. (NYSE: VLTA) has launched a new Store Next Door place-based targeting offering. This product brings the power of the Volta Media Network to more verticals by enabling location targeting based on the stores adjacent to Volta’s EV charging stations and media screens. Brandt Hastings, Interim CEO and Chief Revenue Officer at Volta told […]

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media today and its growing role in the omnichannel mix, announced today the expansion of its Brand Board. The prestigious council, consisting of brand-side executives advises and offers consultation to the association’s Board of Directors on a regular basis. Additionally, DPAA […]

Mesmerize has announced the addition of HomeTown Pharmacy, a Michigan-based pharmacy chain, to its point of care network. HomeTown Pharmacy specializes in pharmacy and infusion services and has long-term care pharmacy options for senior and PACE communities, with locations in Michigan, Ohio, and Indiana. Jonathan Grice, HomeTown’s President said “Mesmerize’s technology platform connects HomeTown Pharmacy […]

Mesmerize has become a corporate member of NCPA, the National Community Pharmacists Association. The National Community Pharmacists Association represents 19,400 pharmacies and is dedicated to the continuing growth of community pharmacies and represents the professional and proprietary interests of independent community pharmacists. Mesmerize has joined the association as a corporate member to help further NCPA’s […]

DPAA, the global trade marketing association, driving the digitization of out-of-home media and its growing role in the Omnichannel mix, this week announced that it will hold its first 2022 WE.DOOH (Women’s Empowerment in Digital Out of Home) interactive workshop on March 24, at 11am ET. DPAA’s WE.DOOH program is a series of webinars, seminars, […]

The Ministry of New Media managed to hold five in-person events in 2021 and the Ministry AND the DPAA held a successful New York Digital Signage Week in October 2021 but apart from that there’s been a dearth of events globally for the Out of Home industry these past few years. All that is set […]