DailyDOOH

The Neuron, a global programmatic Digital Out of Home (DOOH) DSP platform, has announced that it has joined the DPAA, the global trade marketing association, driving the growth and the digitization of Out-of-Home media. Hussein Khader, CEO of The Neuron told us “Digital Out of Home is a growth industry, and The Neuron is committed […]

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today announced that Blake Sabatinelli, Chief Operating Officer of Atmosphere and Chip Harding, Senior Vice President, Business Development, Simon have been unanimously elected to its Board of Directors. Simon is the largest retail real estate developer in the United States and […]

Vince Amalfi has joined Intersection as the Vice President of National Sales. He will be based out of Los Angeles and will oversee Intersection’s national sales organization across its LA, San Francisco, Portland, Seattle, Chicago, Minneapolis, Austin and Dallas markets. We are told that Vince Amalfi will manage and support national sellers on the West […]

Catalina and PlaceIQ have announced their partnership to bring location-driven planning, measurement and attribution to CPG retailers. Brian Bradtke, VP of Partner Development at PlaceIQ told us “We’re happy to take our offering further into the CPG marketplace by partnering with Catalina to create ease of access and seamless usability for brands and channel partners. […]

DPAA, the global trade marketing association, driving the digitization of out-of-home media and its growing role in the Omnichannel mix, have told us that they have felt it best to cancel their (always excellent) ‘Curated Experience‘. DPAA President and CEO Barry Frey told us “Each year we strive to bring you the best at DPAA […]

LDSK and the DPAA have put together a white paper that explores the revenue generating opportunities available to media owners and retailers using intelligent optimisation. You can download the white paper (as a PDF) here.

 DPAA, the global trade marketing association, driving the digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix, has announced results of its annual Media Decision Makers Study. The study surveys brands and agencies on their perceptions, knowledge and plans for using the out of home medium. The study was conducted by […]

Intersection has been awarded an exclusive 10-year contract to sell bus, rail and station advertising with the Metropolitan Atlanta Rapid Transit Authority (MARTA). Through the agreement, Intersection will bring its suite of static and digital media products to more than 800 buses and paratransit vehicles, nearly 40 bus and rail stations, and a number of […]

DPAA, the global trade marketing association, driving the digitization of out-of-home media and its growing role in the Omnichannel mix, this week announced its return to the #CES2022 along with many of its leading members for the ‘DPAA CES Experience’. The DPAA CES Experience is a series of events and opportunities for leading DPAA Members […]

DPAA, the global trade marketing association, driving the digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix, announced today its year-end WE.DOOH (Women’s Empowerment in Digital Out of Home) webinar entitled ‘Work/Life Integration and Finding Your Joy in 2022‘. The session to be held on December 15 at 11am ET will […]