DailyDOOH

DPAA, the global trade marketing association, driving the digitization of out-of-home media and its growing role in the Omnichannel mix, have told us that they have felt it best to cancel their (always excellent) ‘Curated Experience‘. DPAA President and CEO Barry Frey told us “Each year we strive to bring you the best at DPAA […]

LDSK and the DPAA have put together a white paper that explores the revenue generating opportunities available to media owners and retailers using intelligent optimisation. You can download the white paper (as a PDF) here.

 DPAA, the global trade marketing association, driving the digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix, has announced results of its annual Media Decision Makers Study. The study surveys brands and agencies on their perceptions, knowledge and plans for using the out of home medium. The study was conducted by […]

Intersection has been awarded an exclusive 10-year contract to sell bus, rail and station advertising with the Metropolitan Atlanta Rapid Transit Authority (MARTA). Through the agreement, Intersection will bring its suite of static and digital media products to more than 800 buses and paratransit vehicles, nearly 40 bus and rail stations, and a number of […]

DPAA, the global trade marketing association, driving the digitization of out-of-home media and its growing role in the Omnichannel mix, this week announced its return to the #CES2022 along with many of its leading members for the ‘DPAA CES Experience’. The DPAA CES Experience is a series of events and opportunities for leading DPAA Members […]

DPAA, the global trade marketing association, driving the digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix, announced today its year-end WE.DOOH (Women’s Empowerment in Digital Out of Home) webinar entitled ‘Work/Life Integration and Finding Your Joy in 2022‘. The session to be held on December 15 at 11am ET will […]

DPAA, the global trade marketing association, driving the digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix, today announced that Steve Perks, Director of Partnerships at Veraset will speak at the association’s Research & Tech Event scheduled for December 1 at 2pm NYC Eastern Time. Veraset, a new DPAA member, is […]

Vengo Media Network, one of the leading place-based marketing tech platform offering digital out of home advertising has announced its partnership with TransitScreen, a provider of real-time transit information via large format digital screens. Multi-family real estate leader AvalonBay is the first to add Vengo’s content to its existing TransitScreen deployments in its communities and […]

DPAA, the leading global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, has announced new speakers for its second day of broadcast for their Video Everywhere Summit. The Friday October 15 session will include a new fireside chat with Jen Soch, Executive Director of Specialty Channels at GroupM […]

We were never expecting that many events during New York Digital Signage Week (October 11-15, 2021) to be sold out or perhaps even close to capacity but organisers of events that week and indeed ourselves have been pleasantly surprised. Here is the rest of the ticket availability:- The sale of VIP Passes is now closed […]