DailyDOOH

DPAA, the leading global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, has announced speakers and agenda for its first ever Consumer Packaged Goods (CPG) Digital Out-of-Home Event taking place tomorrow, June 24, 2021 from 1pm to 3pm ET. Speakers sharing case studies and presentations at the […]

DPAA, the leading global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, has announced Identity, MAIDs, & Cookies, a follow up webinar to the State of the Industry report it recently issued that outlines the opportunities for Digital Out of Home. It takes place June 28 at […]

DPAA, the leading global trade marketing association representing advertising and content outside the home while driving the digitization of out-of-home media, announced this week that Smartify Media, a digital media and technology company generating advertising revenue from physical retail spaces, has joined the association. Led by a team of technology and advertising industry veterans, Smartify […]

The DPAA Video Everywhere Canada Summit has been expanded to two days and the live streamed event will be held June 9 and 10 at 11 AM ET to 1 PM ET each day. Topics will include markets re-opening, innovation, location data, programmatic OOH, and the growing role of DOOH in today’s omnichannel strategies. Confirmed […]

Steve Ochs has joined GSTV as it new Chief Marketing Officer (EVP/CMO). In this role, he will be responsible for the company’s marketing, communications and brand design teams and functions, setting strategy and overseeing all marketing operations. Steve brings more than 20 years of professional experience in leadership positions across marketing, sales, digital media and […]

DPAA, the global trade marketing association connecting Out-of-Home media with the advertising community while moving OOH to digital, announced this week the appointment of Jim Wilson, CEO of Talon America, to its Board of Directors. Jim Wilson is the U.S. CEO of Europe-based, private equity backed Talon Outdoor. He is building the award-winning, independent out-of-home […]

Comscore (NASDAQ: SCOR) who recently announced their entrance into the OOH measurement space have announced a new agreement with the Lightbox OOH Video Network. Under the agreement, Lightbox will receive digital ad impressions, reach estimates and audience profiles reported by month. This custom solution, available now for all brands, will become eligible for inclusion in […]

Road Runner Media Inc. has announced that the company has joined the major Out of Home trade organizations including the Digital Signage Federation (DSF), DPAA, Geopath, and the Out of Home Advertising Association of America (OAAA). Chris Riley, CEO of Road Runner Media told us “In the short time as members of these organizations, we […]

Intersection, the leading smart cities media and technology company, has announced the addition of Sheri Ham as Vice President of Programmatic Partnerships and Sales. In this role, we understand that Sheri will set the company’s programmatic strategy and oversee its execution and rollout, driving revenue growth for the company across the programmatic channel. With her […]

Today, the DPAA, the leading global trade marketing association connecting Out-of-Home (OOH) media with the advertising community while moving OOH to digital will be holding its first Member Town Hall of the year at 11am EST (Thursday March 25, 2021). Speakers include Brian Wieser, President, Business Intelligence for GroupM; Gila Wilensky, President of Xaxis U.S.; […]