DailyDOOH

Comscore (NASDAQ: SCOR) who recently announced their entrance into the OOH measurement space have announced a new agreement with the Lightbox OOH Video Network. Under the agreement, Lightbox will receive digital ad impressions, reach estimates and audience profiles reported by month. This custom solution, available now for all brands, will become eligible for inclusion in […]

Road Runner Media Inc. has announced that the company has joined the major Out of Home trade organizations including the Digital Signage Federation (DSF), DPAA, Geopath, and the Out of Home Advertising Association of America (OAAA). Chris Riley, CEO of Road Runner Media told us “In the short time as members of these organizations, we […]

Intersection, the leading smart cities media and technology company, has announced the addition of Sheri Ham as Vice President of Programmatic Partnerships and Sales. In this role, we understand that Sheri will set the company’s programmatic strategy and oversee its execution and rollout, driving revenue growth for the company across the programmatic channel. With her […]

Today, the DPAA, the leading global trade marketing association connecting Out-of-Home (OOH) media with the advertising community while moving OOH to digital will be holding its first Member Town Hall of the year at 11am EST (Thursday March 25, 2021). Speakers include Brian Wieser, President, Business Intelligence for GroupM; Gila Wilensky, President of Xaxis U.S.; […]

DPAA, the leading global trade marketing association connecting Out-of-Home (OOH) media with the advertising community while moving OOH to digital, has announced its first WE.DOOH (Women’s Empowerment in Digital Out of Home) webinar event of the year, entitled ‘Build Your Blue Sky Blueprint‘. In today’s ‘always on’ Work From Anywhere (WFA) era, the webinar will […]

DPAA, the leading global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving Out of Home to digital, today announced the creation of its CEO Council. The group, consisting of ten brand-side executives, will advise and offer consultation to the association as its members prepare for a year of recovery that […]

DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community while moving OOH to digital, announced this week that its next WE.DOOH (Women’s Empowerment in Digital Out-of-Home) workshop will help participants prepare for 2021 with the session ‘Champion Your Ideas, Move Your Mission Forward and Start the New Year Strong’ (you […]