DailyDOOH

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media is holding its next Women’s Empowerment Webinar Tuesday September 17 which will feature DOOH and Tech leaders from Outfront, Lamar Advertising, and GroundTruth. The September 17 event at 8am PT/11am ET/4pm GMT will explore the interplay between workplace microaggressions and how […]

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media has announced topics and speakers for its next Breakfast with Ad Leaders series event which takes place in London this Tuersday September 17, 8:30am to 10:30am. The session will take a look at the growing role of retail and in-store media […]

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media is holding a special webinar event tomorrow, Wednesday September 11 at 1pm ET on the results of its 2024 Omnichannel Decision Makers Study. The session will focus on DOOH opportunities for performance marketers. The study was conducted by Advertiser Perceptions, the […]

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the Omnichannel mix, has unveiled its newest study on the state of the marketplace.  The “DPAA 2024 Omnichannel Decision-Makers Study” was conducted by Advertiser Perceptions, the leader in providing research-based strategic market intelligence to the complex […]

Intersection has been awarded an exclusive contract with Pace to sell bus and shelter advertising across suburban Chicagoland. Intersection previously served as Pace’s exclusive advertising contractor from 2008 to 2020. The new contract commenced on June 5, 2024. “We are thrilled to reunite with our partners at Pace,” said Scott Goldsmith, President & COO at […]

Vengo has announced an exclusive media partnership with C-StoreTV, a large, national network of 8,500 screens located in 7-Eleven stores. 7-Eleven is the number one most-trafficked convenience store chain in the US and the audited network reaches around five Billion visits per year. “C-StoreTV activates brands at a huge scale in a top-tier national retail […]

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media, announced today that nominations are open for its annual Leading Women in Digital Media Awards. The awards program developed by WE.DOOH (the association’s Women’s Empowerment Initiative) recognizes outstanding female leadership at DPAA member companies. Information on how to nominate can be […]

Artificial Intelligence (AI) is playing an increasing role in our professional and personal lives. Understanding and fully utilizing #AI can be a game-changer in your career. This WEDOOH: Harnessing AI to Boost Your Confidence and Impact at Work workshop, designed for women (however all are welcome) in the DOOH industry will delve into how AI […]

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media announced today it has engaged with a record number of members, brands, and agencies during this year’s Cannes Lions International Festival of Creativity. Monday evening saw some 70+ DPAA members, brands, agencies and VIPs attend the Annual DPAA Kickoff Dinner at […]

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, has engaged with a record number of members, brands, and agencies during Cannes Lions in just the first couple of days. Monday evening saw some nearly 100 DPAA members, brands, agencies and VIPs […]