DailyDOOH

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media will be holding its next Member Town Hall this evening, Wednesday March 13 at IPG Mediabrands offices in New York. The DPAA Town Hall is always a great opportunity to meet and hear from ad leaders and for members to meet, […]

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, announced today it’s #CES2024 Curated Experience. The Experience includes private fireside chats with leading brands and agencies, an Out of Home industry members opening dinner, VIP floor tour that focuses on technologies […]

This week, the DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, has its holiday party. A DPAA member tradition, the event being held in New York offers members a chance to make plans for 2024 and review the year. Barry […]

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix is holding a breakfast event this Wednesday morning 8.30 am on November 29 at the Sanderson Hotel. This is their third UK based Member event which includes… David Roth, who is CEO […]

DPAA, the global trade marketing association, promoting the growth and digitilisation of out-of-home media and its growing role in the omnichannel mix, revently announced that it is enhancing its presence in Europe with the launch of a new office in UK. Founding Board members include: Alight Media, GroupM/Kinetic, Hivestack, i-Media, Mass Media, Rapport, Talon, and […]

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, announced winners of the second annual DOOH-E Awards at the association’s global summit on October 10. The Digital Out-of-Home Excellence awards – DOOH-E recognizes top performers in digital out-of-home (DOOH) media by […]

To kick off this year’s Global Summit, the DPAA is proudly presenting a captivating Fireside Chat featuring Tariq Hassan, Chief Marketing & Customer Experience Officer for McDonald’s, in conversation with DPAA CEO, Barry Frey. Together, they will delve deep into the four cultural drivers that underpin McDonald’s philosophy on connecting with their customers, also known […]

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, has announced more detail on how Out of Home plays a crucial role in omnichannel media campaigns for athletic footwear brand, Brooks Running – strengthening brand awareness and driving performance. Valerie Davis, North […]

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, has announced more detail on Pepsi’s Todd Kaplan‘s ‘Think Outside The Brand: How To Embrace A “Culture-First” Mentality In Today’s Fragmented Media Landscape’ presentation. From building ideas that are “culture first”, reimagining the […]

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, has announced the recipients for its inaugural Leading Women in Digital Media Awards. The award series recognizes female leaders in various career and life stages who have made who have demonstrated significant leadership in digital advertising and media. The Leading […]