DailyDOOH

To kick off this year’s Global Summit, the DPAA is proudly presenting a captivating Fireside Chat featuring Tariq Hassan, Chief Marketing & Customer Experience Officer for McDonald’s, in conversation with DPAA CEO, Barry Frey. Together, they will delve deep into the four cultural drivers that underpin McDonald’s philosophy on connecting with their customers, also known […]

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, has announced more detail on how Out of Home plays a crucial role in omnichannel media campaigns for athletic footwear brand, Brooks Running – strengthening brand awareness and driving performance. Valerie Davis, North […]

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, has announced more detail on Pepsi’s Todd Kaplan‘s ‘Think Outside The Brand: How To Embrace A “Culture-First” Mentality In Today’s Fragmented Media Landscape’ presentation. From building ideas that are “culture first”, reimagining the […]

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, has announced the recipients for its inaugural Leading Women in Digital Media Awards. The award series recognizes female leaders in various career and life stages who have made who have demonstrated significant leadership in digital advertising and media. The Leading […]

North America’s leading digital-out-of-home video network, is partnering with the American Psychological Association (APA), the largest scientific and professional organization of psychologists in the United States, to raise awareness about mental health and cultivate workplace well-being. The collaboration kicks off in October with World Mental Health Day on October 10th. Captivate’s Editorial Team will curate valuable news […]

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, has announced some more speakers for its October 10 Global Summit during #OOHNYC. Ana Andjelic, Global Chief Brand Officer, Esprit, and Jay Altschuler, Sr. VP, Global Media & Agency Relations, Mastercard have joined […]

Wovenmedia this week announced a partnership with Place Exchange to enable its retail clients to attract spending from brands looking to advertise programmatically on in-store digital screens. In-store retail media has been rapidly growing alongside the burgeoning online retail media sector, with the proliferation of in-store digital screens that can deliver relevant messaging throughout the […]

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, announced this week that A Beautiful Noise: The Neil Diamond Musical will open this year’s Global Summit on October 10 at Pier 60 in Chelsea Piers. Created in collaboration with Neil Diamond […]

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, has some fabtastic speakers for its October 10 Global Summit. This year’s event entitled Omnivideo will be held at Chelsea Piers in New York City during Out Of Home New York (formerly New […]

AdXcelerant, a frontrunner in the digital advertising sector has launched a Digital Out-of-Home Demand-Side Platform (DSP) and Supply-Side Platform (SSP). We are told that these cutting-edge platforms are set to transform the way advertisers engage with audiences, providing access to high-quality DOOH inventory across a wide variety of venues. “We couldn’t be more excited about […]