DailyDOOH

Intersection, the leading experience-driven out-of-home media and technology company, this week announced an exclusive partnership with Southern California’s Metrolink, the nation’s third-largest rail system. Metrolink rail lines cut through some of Southern California’s most populous residential areas and desirable tourist locations in Los Angeles, Orange, Riverside, San Bernardino, Ventura, and San Diego counties. The contract […]

The Place Exchange Programmatic OOH Trends Report provides a snapshot of select spending patterns within the Place Exchange platform after analyzing delivery across billions of programmatic OOH impressions – such as programmatic OOH spending patterns across advertiser verticals, shifts in spend distribution by asset categories, creative format trends by video and display, and more. These […]

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media the omnichannel mix, announced this week that nominations are open for its first Leading Women in Digital Media Awards. The awards program developed by WE.DOOH (the industry’s Women’s Empowerment Initiative) recognizes outstanding female leadership at DPAA member companies. Information on how […]

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, is holding its Canada Summit next week, on June 14 at the Scotiabank Theater. Speakers for this event include.  Tracey Cooke, Sr. VP, Head of Marketing, Nestle Canada  Laura Pearce, Head of Marketing, […]

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its role in the omnichannel mix, announced today that Quividi’s Denis Gaumondie, Chief Marketing Officer and Mitchell Wade, VP of Sales for North America will address its members at the June 7 Research, Retail and Tech event. “Retail media and […]

DPAA, the global trade marketing association driving the growth and digitization of out-of-home media and its role in the omnichannel mix, announced the third Digital Out-of-Home CPG Event with strategic partner Quotient (NYSE: QUOT). “Each year our streaming conferences with Quotient have been huge successes, and many of our brand and agency partners asked for […]

Join Hivestack this week at Advertising Week for a panel discussion on how programmatic DOOH can unlock the power of contextual relevance at scale. Expert speakers will explore the benefits of ‘Moment Targeting’, the latest in DMO and DCO technology and the role of data insights in unlocking precise targeting capabilities. They’ll also examine best […]

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, has announced the speakers for its Advertising Week session focused on Leadership in the OOH industry. The session will feature:- Nicole Lonsdale, Chief Client Officer, Kinetic/GroupM Sarah Parkes, Group Chief Sales & Marketing […]

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, has announced that Toronto based Soundpays has joined the association. Soundpays describes itself as a next-generation mobile-engagement solution that fundamentally transforms the capabilities of OOH, DOOH, as well as traditional media advertising. The […]

DPAA announced last week during #OOHMiami that it has joined Prebid.org, the organization that oversees open source Prebid programmatic advertising solutions. Barry Frey, President & CEO of DPAA told us “We’re excited to become members of the Prebid community as it will open up more opportunities to support our mission to further grow the OOH […]