DailyDOOH

Join Hivestack this week at Advertising Week for a panel discussion on how programmatic DOOH can unlock the power of contextual relevance at scale. Expert speakers will explore the benefits of ‘Moment Targeting’, the latest in DMO and DCO technology and the role of data insights in unlocking precise targeting capabilities. They’ll also examine best […]

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, has announced the speakers for its Advertising Week session focused on Leadership in the OOH industry. The session will feature:- Nicole Lonsdale, Chief Client Officer, Kinetic/GroupM Sarah Parkes, Group Chief Sales & Marketing […]

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, has announced that Toronto based Soundpays has joined the association. Soundpays describes itself as a next-generation mobile-engagement solution that fundamentally transforms the capabilities of OOH, DOOH, as well as traditional media advertising. The […]

DPAA announced last week during #OOHMiami that it has joined Prebid.org, the organization that oversees open source Prebid programmatic advertising solutions. Barry Frey, President & CEO of DPAA told us “We’re excited to become members of the Prebid community as it will open up more opportunities to support our mission to further grow the OOH […]

Intersection, the leading experience-driven out of home media and technology company joined Governor Kathy Hochul, Mayor Eric Adams, business, labor, and civic leaders from across the five boroughs to launch ‘We LOVE NYC’, the campaign to showcase the city’s strengths and mobilize New Yorkers to make sure this remains the greatest city in the world. […]

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, announced this week initial speakers for their October 10 DPAA Global Summit, which this year is entitled ‘Omnivideo’. Early confirmed speakers include Tariq Hassan, Chief Marketing Officer, McDonald’s and Cheryl Guerin, Exec. VP […]

Today Wednesday March 16 sees another WE.DOOH (Women’s Empowerment in Digital Out of Home) webinar event, entitled ‘Advancing at Work Through Allies and Advocates‘. The webinar will be chaired by Jenn Willey, Founder of Wet Cement, a business skills, leadership and DEI consultancy who will be joined by special guest speaker Cara Lewis, Chief Investment […]

DPAA has announced speakers and a new format for their next member meeting which will be held online today at 11am ET, March 15, immediately followed by an in-person reception at 3:30pm at a local New York City establishment. Barry Frey, President & CEO of DPAA told us “As we move to a hybrid working […]

Captivate has announced the return of its hit Women in Business content series this March in celebration of Women’s History Month and #InternationalWomensDay. This year, the series will amplify the resilience female professionals have shown and the community they’ve built within their workplace. The series will showcase career advice from over 50 prominent female figures […]

Former Starcom and iHeartMedia exec Kristina Lutz has joined GSTV as its new EVP, Marketing. In her new role, Kristina will lead integrated marketing, ad sales solutions, public relations, and brand activations, among other areas. She is based in Chicago and will report to GSTV President and CEO Sean McCaffrey. Kristina has over two decades […]