DailyDOOH

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, is holding an in-person Members Town Hall & Holiday Party on December 7 at 3pm. Keeping with this year’s Global Summit theme of Digital Fast-Forward, the Member Town Hall will feature a […]

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, announced this week that Provantage has joined the association. Barry Frey, President & CEO of DPAA said “We are so pleased to have Provantage join our membership ranks. Digital best practices crosses […]

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, announced this week that Anić Outdoor has joined the association. Anić Outdoor owns the largest large format OOH network in Croatia, that consists of 400+ digital and static sites, making it the […]

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, announced this week that Hypercell has joined the association. Barry Frey, President & CEO of DPAA told us “We are happy to have Hypercell as part of our global community. We look […]

Ahead of New York Digital Signage Week we sat down over Zoom with Barry Frey, DPAA’s President and CEO, to discuss what’s in store for his DPAA Global Summit. There are still some tickets available for The DPAA Global Summit on Tuesday October 12, 2022 which can be found here. New York Digital Signage Week […]

Ahead of New York Digital Signage Week we sat down over Zoom with Lee Summers, Creative Realities Inc’s President of Sports and Entertainment, to discuss what’s in store for the week. Creative Realities are planning a big splash at the DPAA Global Summit on Tuesday October 12, 2022. Tickets are still available for that event […]

At the DPAA Global Summit on October 11, 2022 during New York Digital Signage Week, Katie Zapata, Vice President of Brand Marketing at FreshDirect, will share insights from a partnership with OUTFRONT Media and Quan to leverage shoppable OOH that engaged with commuters across New York. Their most recent OOH campaign integrated e-commerce within branded […]

Claire’s, an absolute icon of American retail culture in the 1990s is striking a chord once again, cementing its iconic status with a whole new demographic dubbed Generation ZAlpha. Gen ZAlpha is a term coined by Claire’s and its media agency Canvas Worldwide, and covers the overlap between Gen Z and Gen Alpha. According to […]

At the DPAA Global Summit, to be held on October 11 at Pier 60 (Chelsea Piers) during New York Digital Signage Week (October 10-14, 2022) Adidas will be talking about their Success in the Metaverse and the Future of Consumer Engagement and Microsoft will be talking about Marketing Through Complexity. Adidas of course has been an iconic […]

At the DPAA Global Summit, to be held on October 11 at Pier 60 (Chelsea Piers) during New York Digital Signage Week (October 10-14, 2022) we note that CVS Health will be talking about Transforming the Consumer Experience in Health Care. CVS Health played a critical role in supporting Americans during COVID and Diego Vaccarezza, VP […]