DailyDOOH

Ahead of New York Digital Signage Week we sat down over Zoom with Barry Frey, DPAA’s President and CEO, to discuss what’s in store for his DPAA Global Summit. There are still some tickets available for The DPAA Global Summit on Tuesday October 12, 2022 which can be found here. New York Digital Signage Week […]

Ahead of New York Digital Signage Week we sat down over Zoom with Lee Summers, Creative Realities Inc’s President of Sports and Entertainment, to discuss what’s in store for the week. Creative Realities are planning a big splash at the DPAA Global Summit on Tuesday October 12, 2022. Tickets are still available for that event […]

At the DPAA Global Summit on October 11, 2022 during New York Digital Signage Week, Katie Zapata, Vice President of Brand Marketing at FreshDirect, will share insights from a partnership with OUTFRONT Media and Quan to leverage shoppable OOH that engaged with commuters across New York. Their most recent OOH campaign integrated e-commerce within branded […]

Claire’s, an absolute icon of American retail culture in the 1990s is striking a chord once again, cementing its iconic status with a whole new demographic dubbed Generation ZAlpha. Gen ZAlpha is a term coined by Claire’s and its media agency Canvas Worldwide, and covers the overlap between Gen Z and Gen Alpha. According to […]

At the DPAA Global Summit, to be held on October 11 at Pier 60 (Chelsea Piers) during New York Digital Signage Week (October 10-14, 2022) Adidas will be talking about their Success in the Metaverse and the Future of Consumer Engagement and Microsoft will be talking about Marketing Through Complexity. Adidas of course has been an iconic […]

At the DPAA Global Summit, to be held on October 11 at Pier 60 (Chelsea Piers) during New York Digital Signage Week (October 10-14, 2022) we note that CVS Health will be talking about Transforming the Consumer Experience in Health Care. CVS Health played a critical role in supporting Americans during COVID and Diego Vaccarezza, VP […]

DPAA, the global trade marketing association driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, announced today that voting will close at the end of this week the inaugural  Digital Out-of-Home Excellence (DOOH-E) Awards. Winners will be recognized at the DPAA Global Summit to be held October 11 […]

DPAA, the global trade marketing association driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, announced this week that BCN Visuals, an award winning innovation technology company has joined the association. The company known for its 3D Out of Home executions around the world is on a mission […]

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, announced this week initial speakers for its Global Summit, to be held on October 11 at Pier 60 (Chelsea Piers) during New York Digital Signage Week (October 10-14, 2022). Speakers include: Kathleen Hall, […]

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, announced this week that DoohClick, an out of home ad tech and media platform has joined the association. The announcement follows DoohClick’s recent entry into the North American and Asia markets following […]