DailyDOOH

DPAA, the global trade marketing association, driving the digitization of out-of-home media and its growing role in the Omnichannel mix, today announced that Veraset has joined the association. Veraset is a leader in the location data space that provides raw and pre-processed population datasets. The data can be used for attribution and measurement across mobile, […]

DPAA, the leading global trade marketing association representing advertising and content outside the home while driving the digitization of out-of-home media, announced this week that shopping intelligence leader and omni-channel media provider Catalina has joined the association. Catalina enables brands and retailers to provide a seamless, responsive experience across in-store, out-of-home, digital, radio, and connected […]

DPAA, the leading global trade marketing association representing advertising and content outside the home while driving the digitization of out-of-home media, announced this week that Blingby has joined the association. Blingby makes digital content interactive. By scanning QR codes on digital screens and traditional OOH placements, or through embed codes, Blingby allows for product discovery […]

DPAA, the leading global trade marketing association representing advertising and content outside the home while driving the digitization of out-of-home media, announced this week that Displayforce, the provider of personalized marketing and analytics driving retail and programmatic DOOH revenue, has joined the association. Displayforce has a mission to help marketers and advertisers across the globe […]

DPAA, the leading global trade marketing association representing advertising and content outside the home while driving the digitization of out-of-home media, announced this week that Coinstar, owner of self-service coin-counting kiosks found in retail stores, has joined the association. Michael Jack, vice president of product at Coinstar told us “adPlanet is a powerful and exciting […]

DPAA, the leading global trade marketing association representing advertising and content outside the home while driving the digitization of out-of-home media, announced this week that Intermx, a data enablement company, has joined the association. Julie Folkers, VP OOH Media Solutions at Intermx said “While our data is delivering value in various industries, our passion and […]