DailyDOOH

The Digital Screenmedia Association has released a first version of the DSA ROI Calculator to its members for review and comment. “Return on investment is a critical factor in the planning and measurement of digital screen media networks,” says Matt Schmitt, president, Reflect Systems, Dallas, and chair of the DSA ROI Task Force. “Understanding the […]

John Johnson, Interim Executive Director told us “Attendees and exhibitors alike complained that Digital Signage Expo was so busy that many just didn’t have time to take away from doing business on the floor, or attending what was the largest educational conference ever staged, to come by the booth to sign up.” In what is […]

At my recommendation, EnQii committed its time and money to join the Digital Signage Association (DSA) shortly after the association was formed. At that time, I was skeptical about an association that was being supported by a for-profit business, NetWorld Alliance, and at my first DSA meeting I raised my hand and asked in my […]

Is Exponation / DSE with the formation of newly announced (independent) trade association Digital Signage Federation really riding to to the industry rescue as they describe late on Wednesday or is this a knee jerk reaction and an attempt to protect their own business interests in the trade show arena? No doubt events as they […]