#dse2016 @ScalaInc Off To A Great Start

Monday, March 21st, 2016

Gail Chiasson, North American Editor

“We made significant investments last year, including our new offices, and we are starting off to have a great year his year,” Tom Nix, CEO of Scala, told us at a breakfast meeting Thursday morning, prior to more meetings at #dse2016. While Nix was hesitant to give an exact percentage over 2015, it seems that […]

#dse2016 @PeerlessAV Is Always Versatile

Sunday, March 20th, 2016

Gail Chiasson, North American Editor

Peerless AV had what was probably the biggest booth at #dse2016, but we first met Brian McClimans, CEO, and Beth Keuling, the company’s public relations specialist, in a private meeting room in the back of the trade show hall, where we first discussed the company’s name. “While Peerless AV originally meant Peerless Audio Visual, today […]

#dse2016 @NEC_Display Solutions Impressive As Always

Sunday, March 20th, 2016

Gail Chiasson, North American Editor

Rich Ventura, vice-president business development and solutions at NEC Display Solutions, ran me through the series of new displays that the company was showing at #dse2016, some of which were also seen at #ISE2016. As usual, NEC’s displays are always big, impressive, and interesting for verticals ranging from corporate communications to high-end retail and everything […]

#dse2016 We Interview Mark Cambridge, CEO, @Zytronic

Sunday, March 20th, 2016

Gail Chiasson, North American Editor

It’s not many companies in the digital signage or digital out-of-home sector that we run into that have a history like that of Zytronic, based in Blaydon on Tyne in the U.K. While under the name Zytronic since 2000, the company actually began in 1943 providing lens for gas masks. The first person we met […]

#dse2016 @FWiDigitalSigns Growing On All Fronts

Sunday, March 20th, 2016

Gail Chiasson, North American Editor

We had a short visit with Four Winds Interactive (FWI) Wednesday morning at #dse2016 and met, for the first time, Janet Eden-Harris, chief marketing officer, who joined the company last year, along with David Levin, CEO, and Erin Doherty, director of marketing. The company has a new mobile app. and, as Eden-Harris said, “Anything now […]

#dse2016 Rick Cope Discusses @NanoLumens’ Plans

Sunday, March 20th, 2016

Gail Chiasson, North American Editor

As mentioned last week, Norcross, Georgia-based NanoLumens, which usually has a major booth showing off its products, decided to only take a small meeting room at the back of the hall at #dse2016 this year. However, we had a chance to meet the NanoLumens team of Rick Cope, CEO; Joé Lloyd, director of global marketing; […]

Final #dse2016 Twitter Analysis

Friday, March 18th, 2016

Andrew Neale

Here’s our final #dse2016 twitter analysis for the last 30 days. No. of Tweets: 7,292 (a slight decrease from 2015) No. of Twitter impressions: 31,379,207 (an increase of 22% over 2015) No. of Twitter users who tweeted: 1,209 (a slight increase from 2015) No. of Twitter users reached: 3,071,756 (an increase of 32% over 2015) The highest […]

#dse2016: Day Two Thoughts

Friday, March 18th, 2016

Gail Chiasson, North American Editor

Well, the exhibits have been taken down and people are scattering hither and yon, mostly heading for airports tonight and tomorrow, although a few hardy souls are staying for the weekend to vacation and play in Sin City. A brand new hockey arena has been built in Las Vegas, but wasn’t yet open so we […]

#dse2016: Day One Thoughts To Date

Thursday, March 17th, 2016

Gail Chiasson, North American Editor

Walking the floor on the first day of #dse2016, one of the first things we’ve noticed is the total absence of Christie, which most years stands out with a major booth and often has its products and partners front and centre. Combined with the fact that Scala doesn’t have its own booth – although is […]

#dse2016: Use Real-Time In Your S&M Strategy

Wednesday, March 16th, 2016

Gail Chiasson, North American Editor

David Merriman Scott, marketing and sales strategist, gave an inspiring #dse2016, keynote speech using numerous human examples of how real-time marketing should be used in content by the digital signage industry. Scott gave a series of rules to follow, and the only thing missing was information on how marketing and sales can convince the money […]