DailyDOOH

Hypermedia, a leading digital out-of-home tech company in the UAE, has launched its proprietary HMX pDOOH platform, granting Publicis Media Middle East (ME) – part of Publicis Groupe Middle East, the region’s leading communications and media agency holding company – first access to leverage the platform’s capabilities and enhance campaign delivery for its wide client […]

BackLite Media, the leading out-of-home advertising company in the UAE has announced a partnership with VIOOH, marking VIOOH’s first entry into the Middle East. VIOOH seamlessly connects buyers and sellers in the DOOH space, offering a streamlined programmatic advertising experience and through this partnership, advertisers worldwide will be able to access BackLite Media’s premium inventory […]

Dubai’s Roads and Transport Authority (RTA) and the Dubai Municipality has been asked to move all or part of their advertising-related functions and permit issuance to a new company called Mada Media Company. Mada Media Company is a private joint-stock company (PJSC), and we are told is tasked with managing, developing, and operating advertising sites […]

Dubai based Hypermedia has launched ‘Pinned’, which they describe as a groundbreaking digital platform designed to streamline the booking of physical promotional spaces in leading malls across the UAE. They say it is “set to reshape the landscape of retail media as it will allow brands and agencies to compare, book, and pay for media […]

Elevision has announced an exciting partnership with Dubai World Trade Centre (DWTC) to launch Dubai’s newest digital-out-of-home media network. Niall Sallam, CEO of Elevision, told us “We’re thrilled to launch our network of elevator and large format screens in collaboration with DWTC, and are equally excited to bring world-class measurement, programmatic and dynamic content capabilities […]

Hypermedia has announced the launch of ‘The Royals’, an elite network of six premium digital unipoles strategically located at the entrance and exit of Dubai’s iconic and luxurious Palm Jumeirah. Handcrafted with detailed precision from sustainable materials and incorporating energy-efficient LED technology, these majestic landmarks will stand as the epitome of elegance, luxury and sophistication. […]

Dubai based Elevision has officially launched its operations in the United Kingdom. The company aims to introduce digital advertising screens in elevators of residential properties across the UK. With 63 buildings already equipped and operational, and an additional 30 buildings underway, we are told that Elevision is poised to make its mark in London before […]

Hypermedia, a prominent regional leader in #OOH media experiences and technology, has signed a groundbreaking Digital OOH media partnership with Nakheel, a world-leading master developer. Abed Bibi, Chief Marketing Officer at Nakheel told us “We are delighted to partner with Hypermedia to amplify Nakheel’s digital branding across the OOH media space. Their cutting-edge technology combined […]

Dubai-based Elevision, which operates over 1,600 screens at 500+ locations, announced the launch of their latest CGI content when promoting a recent DP World campaign. Elevision stold us that the innovative CGI content made its debut in a recent video generated by using DP World’s campaign on Elevision’s famous ticker screen, at the heart of […]

The Integrate Middle East 2023 trade show will host its first event this May in Dubai, aiming to become a forum and platform for technology leaders and integrated solution buyers. Taking place at the Dubai World Trade Centre, the show is predicting that it will attract more than 7,000 professional visitors, including integrators, pro AV […]