The AdAi Conference TechFlash

Monday, October 30th, 2023

Adrian J Cotterill, Editor-in-Chief

Always keen to change things up a bit and try something new we have an incredibly interesting ‘TechFlash’ session at next week’s AdAi Conference in Toronto. Under the watchful eye of COMMB’s Head of Member Engagement and Programming Elizabeth Crisante, four entrepreneurial companies; Docma, Environics Analytics, SingleStore and Spotzi wil take to the stage, introduce […]

COMMB In Strategic Alliance w/ @EnvironicsA

Monday, October 23rd, 2023

Adrian J Cotterill, Editor-in-Chief

COMMB, the Canadian Out-of-Home Marketing and Measurement Bureau, has joined forces with Environics Analytics to access comprehensive nationwide population movement data through its mobile-location services. This collaboration strengthens COMMB’s understanding of population behaviours and improves the accuracy of calculations for audience measurements, reach and frequency, as well as gross rating points (GRP) within the out-of-home […]