Ballyhoo Media Win 10-Year NYC Ferry Contract

Thursday, October 31st, 2024

Adrian J Cotterill, Editor-in-Chief

Ballyhoo Media, the largest waterway media company in the US has announced a 10-year ferry transit advertising agreement with the New York City Economic Development Corporation (NYCEDC) and the New York City Department of Transportation (NYCDOT). While most out-of-home advertising focuses on land-based assets, Ballyhoo Media is redefining the space by expanding its innovative waterway […]

Fire Island Ferries and Water Taxis Advertising

Wednesday, July 10th, 2024

Adrian J Cotterill, Editor-in-Chief

At the start of this summer, passengers aboard Fire Island Ferries and Fire Island Water Taxis saw vibrant new displays on their journey. As part of the Ferries’ and Water Taxi’s new advertising program, the campaigns are not just bringing PSAs up close to passengers– but they are also offsetting ridership costs and maintenance fees […]