DailyDOOH

Firefly, the leading provider of mobility advertising solutions with over 13,000 car top displays across the US and over 6,000 iconic taxi top displays in NYC specifically, announces the launch of its innovative Firefly Advertiser Dashboard. Offering advertisers effortless performance monitoring & transparency, Firefly continues to enhance the mobility advertising landscape. Real-Time Campaign Tracking With […]

Viola Outdoor, a division of Viola Communications, the Abu Dhabi-based media communications specialists, has announced a joint venture with Firefly. The partnership will introduce Firefly’s roof-top digital LED screens to Abu Dhabi’s Tawasul fleet of taxis, vastly expanding the reach of Viola’s portfolio of Digital Out Of Home products. Ammar Sharaf, Group CEO and Board […]

Firefly tells us that it has successfully helped drive significant lift in vehicle sales through innovative use of location-based targeting and dynamic creative. Challenged to create impactful DOOH media that would positively influence sales, Firefly leveraged data from S&P Global Mobility to measure the effect of DOOH media on consumer behavior. Using S&P Global Mobility’s […]

Firefly has released OOH retargeting capabilities by partnering with Connected Media #AdTECH vendor, Blue Bite. OOH retargeting enables Firefly to remessage the mobile devices of users that have been exposed to OOH executions (Digital Tops, Wraps, Experientials) to ultimately amplify the brand message in a variety of ways. These tactics can range from immediate retargeting, […]

Former long time JCDecaux Senior Exec Daniel Egan has joined Firefly as SVP of Sales, Head of Brand Partnerships. Print to the (almost( 12 years he spent with JCDecaux in Los Angeles he was a Senior Account Executive with Fox Television.

Firefly has partnered with Statements Media, an award-winning Canadian-based outdoor advertising company, to announce the launch of Canada’s first network of digital advertising displays on Toronto taxicabs. Chris Polos, SVP of Business Development & Operations at Firefly told us “We are beyond excited to launch this partnership with Statements Media. The combination of Firefly’s technology […]

Firefly, the leading provider of mobility advertising solutions, announced today the addition of Rob Levine as Chief Revenue Officer. He will lead the sales organization as Firefly continues to expand its media and technology portfolio. As Firefly’s CRO, Rob will bring his deep knowledge and understanding of the advertising and technology space and his expertise […]

Former (Titan and) Intersection SMB Sales Account Executive Kevin Haskell has joined Firefly as a Senior Account Executive.

Firefly has officially expanded into international markets with the acquisition of London-based out-of-home company Ubiquitous, a leading provider of UK taxi advertising throughout the main Cities in the UK. “Ubiquitous has historically focused on using data analytics and technology to help improve customer advertising effectiveness and so the opportunity to accelerate digital transformation in partnership […]

Firefly has announced the launch of a new Header-Bidding solution for advertisers looking to increase the number of impressions for their campaign while keeping the number of vendors manageable. We are too that with Firefly’s Mediation structure in place, DOOH advertisers will now have real-time visibility into the availability of Firefly’s car top and in-car […]