DailyDOOH

Firefly has announced the launch of a new Header-Bidding solution for advertisers looking to increase the number of impressions for their campaign while keeping the number of vendors manageable. We are too that with Firefly’s Mediation structure in place, DOOH advertisers will now have real-time visibility into the availability of Firefly’s car top and in-car […]

Firefly has announced a partnership with Reveal Mobile, the geofencing marketing and location intelligence provider for the out-of-home market. Firefly CEO and co-founder Kaan Gunay told us “In 2022, measurement and data are at the heart of all successful advertising campaigns. This partnership allows us to provide best-in-class metrics to our clients that ensure a […]

Firefly has announced that it will collaborate with Hyundai in promoting its vehicles, including EVs, to rideshare fleets and drivers across key US cities. The vehicles will be ready to have Firefly’s in-car and on-car screens installed, generating advertising revenue to subsidize the fleets and drivers. Starting today, fleet owners and individual drivers on rideshare […]

Kelly Steube has joined Firefly as their new VP of Marketing

Firefly, a leading provider of mobility advertising solutions, announced this week the addition of Roey Franco as Senior Vice President of Product. Franco will drive overall product strategy and development and lead the product team in this role. Roey Franco is a product, design, and innovation executive with fifteen years of experience in the advertising […]

Firefly has announced the closing of an asset purchase of Taxi Ads Las Vegas. This move solidifies Firefly’s position as the leader in taxi advertising in the Las Vegas market and answers the call for increased demand and market penetration from advertisers. In connection with the purchase, Firefly also signed agreements with four additional taxi […]

Mike Finegan has joined Firefly as Digital Account Director.

Former PlaceIQ and Beachfront VP David Clutter has joined Firefly as Vice President, Head of Agency Development and Programatic.

As we told you (first) Tuesday, Firefly has acquired Curb Taxi Media. We understand that the deal will give Firefly access to over ten thousand top-of-car screens which will of course significantly scale its disruptive technology and network to become the undisputed leader in the US, with presence in 11 cities, including the major media […]

Expect an announcement this week, possibly even as early as Wednesday that one of America’s largest taxi advertising platforms, Curb Taxi Media has been acquired by Firefly.