PRN Adds Muscle To *New* @BasicFitNL Retail Media Network

Sunday, November 17th, 2024

Adrian J Cotterill, Editor-in-Chief

Leading digital in-store advertising specialist PRN and Europe’s largest fitness chain, Basic-Fit, will partner to offer a full-service retail media network (RMN) across the 852 Basic-Fit fitness clubs in France. From January 1, 2025, PRN will be responsible for the monetization of all digital in-store advertising space across more than 5000 displays combining to an […]

Rémi Escobar Joins @PeerlessAVEU

Friday, October 28th, 2022

Andrew Neale

Rémi Escobar has joined Peerless-AV as their new French channel account manager. He joins with a wealth of experience and strong connections with integrators and resellers, growing the export sales team in France to a team of three. For more than ten years, Rémi held a business development role within AV distributor Sidev, part of […]

Clear Channel LaunchPAD Goes Live France w/ @Hivestack

Thursday, March 3rd, 2022

Russ Curry, Ministry of New Media

Hivestack has announced another partnership, this time in France with Clear Channel Europe’s programmatic buying platform, LaunchPAD. Clear Channel will integrate with Hivestack as its first DOOH SSP partner which will provide advertisers with a more efficient and precise way to buy their DOOH inventory programmatically via Private Marketplace (PMP) deals through Demand-Side Platforms (DSPs), […]

Enter The Game, Well Done Raphaël

Sunday, January 29th, 2012

Giuseppe Andrianò

I’m happy to see an old friend starting a new adventure in a totally new industry role. Raphaël PINOT, former SMARTreports Digital Signage chief editor & consultant for Cleverdis has just joined MMD PHILIPS Public Displays as Digital Media director for France. Raphaël told me “I’m glad to join a company with such a brand […]