Miller Lite In-Store Promotion And DOOH

Thursday, July 30th, 2009

Guest Contributor, Michael Torano

An in-store Miller Lite campaign described in an article here, includes a ‘Great Taste Guide for Grillmasters and Brew Lovers’ booklet, with coupons for Miller Lite, Tyson Foods and other brands, as well as USD 100 off a Char-broil infrared grill. This begs the question: How could the marketing “powers-that-be” utilize DOOH for this promotion? […]

What’s On Your List Today?

Monday, November 24th, 2008

Adrian J Cotterill, Editor-in-Chief

This was covered a while back (10th September 2008) in the post ‘15 Second 3D Holographic Video Advertising Spot‘ but here’s a picture that tries to show the 3D image not that the fixtures are up and running. Fred Meyer is of course a US west coast grocery/department chain. The fixture is from Provision Interactive […]