DailyDOOH

NET-A-PORTER.COM, the world’s premier online luxury retailer, will unveil its first ever outdoor marketing campaign this week, showcasing the hottest trending purchases as they happen in real-time! Lisa Bridgett, Global Sales and Marketing Director at NET-A-PORTER.COM said “This is an exciting campaign for NET-A-PORTER.COM, marking our first foray into using live content and digital out-of-home. […]

Primesight announced Friday that it has been appointed to facilitate NOW TV’s new interactive digital campaign, ‘BackInYourBox’ in cinemas across the UK. Primesight’s digital 6 sheets will host the ‘BackInYourBox’ campaign in the top ten most popular cinemas in the UK alongside static six sheet panels located in 304 cinemas nationwide. The digital creative features […]

NanoLumens of Norcross, Georgia, has now completed installation of a variety of 22 indoor LED displays at Cleveland’s International Exposition Center, also known as the I-X Center. The I-X Center needed an engaging way to entice and entertain their 1.5 million yearly visitors. To transform their indoor space, they turned to NanoLumens, to provide the […]

Kinetic Active is launching a tactical campaign using state of the art colour-recognition 6-sheets today (Monday July 14, 2014) to celebrate the launch of Unilever’s Dove Invisible Dry deodorant and its ‘100 colours’ campaign. The interactive digital 6-sheets have a camera facing out from the screen. A system recognises a person stood in front of […]

Kinetic Active, Kinetic Worldwide’s new in-house technology division launching this multi-sensory campaign for Unilever’s new Surf fragrance back on June 30… Bespoke digital 6-sheet units appeared in six UK shopping malls for a two-week campaign booked with JCDecaux Innovate that The DailyDOOH Gala Awards’ jury have fallen in love with (the one shown above was […]

UK retail giant Argos, Pixel Inspiration and Scala are on to a winner in more ways than one (if our DailyDOOH Gala Awards judging jury have anything to do with it) with this fabulous first phase of a new digital strategy deployment across seven stores in the UK (we first wrote about this here). Argos, […]

Kinetic Active, Kinetic Worldwide’s new in-house technology division, is launching a multi-sensory campaign for Unilever’s new Surf fragrance. Bespoke digital 6-sheet units will appear in six shopping malls across the country from June 30 for a high-profile, two-week campaign booked with JCDecaux Innovate. The interactive drive will be spearheaded by brand mascot Surfy, encouraging shoppers […]

Defocus films, based near Paris, France, have created this really nice Nescafé coffee bar mediaWall for the Nestlé head office in Vevey, Switzerland… It’s a multimedia wall aimed to show films and products of the brand, using synchronised playout across the screens. Although the screens aren’t designed to form a single large canvas, the strategy […]

FCBotiga Megastore has created a unique experience both in terms of innovation and technology, offering its customers a seamless digital experience and the chance to instantly see and buy the finished product. The three story store located on the Camp Nou premises has 2,100 m² of shopping space offering the finest collection of official FC […]

Well, it appears that DailyDOOH and its readers aren’t the only ones who found the wonderful British Airways ‘Magic of Flying’ advertising campaign interesting. The campaign, which we wrote about last November when it first appeared on Clear Channel Storm’s Chiswick Towers and again on Piccadilly Circus took home the Grand Prix in the direct category at […]