British Airways #Lookup @ADigitalStorm

Wednesday, November 20th, 2013

Adrian J Cotterill, Editor-in-Chief

This campaign for British Airways, planned and booked by Carat and Posterscope will run until Christmas Eve and sees the estimated 200 British Airways planes that fly over the Chiswick Towers every day (and one assumes, Piccadilly) trigger BA’s creative of a child pointing at the plane alongside live (and accurate) flight data. The media […]

British Airways #Lookup in Piccadilly Circus

Wednesday, November 20th, 2013

Andrew Neale

British Airways planes flying over Storm’s Chiswick Towers and this screen in Piccadilly Circus is triggering advertising creative and displaying real-time data of that plane, including destination and flight number. A weather feed reads the cloud height to ensure the plane is visible before showing the advert and the messaging of the creative will change […]

Geographically Targeted Zoopla Ads on TaxiCast

Tuesday, November 5th, 2013

Adrian J Cotterill, Editor-in-Chief

Zoopla, one of the UK’s most comprehensive property websites, has launched a new Digital Out Of Home advertising campaign with BrightMove Media, to support their current ‘Smart’ search outdoor advertising campaign in London. The campaign is expected to deliver over 3million ad plays over a nine-week period in the run up to Christmas and claims to […]