The digital display experts at Show+Tell, working with Fox Sports, unveiled a dynamic and creative concept to publicize the FIFA Women’s World Cup Canada 2015 tournament – still, some 100 days away, Ed. The ad spot, involving real-time-data triggers and live data began its four day run today (Feb 24) on the EXPRESS Spectacular in […]
Award winning creative agency Grand Visual recently worked with Disney, helping them to bring a little Disney Magic to a Mall in Long Island, which saw an ordinary shop front transform shoppers’ shadows into Disney Characters’ shadows as they passed by. .. and it looks like the video of same has become a viral sensation, […]
World-renowned centre for art and design, Central Saint Martins UAL has teamed up with Outdoor Plus to promote their London is Changing campaign. The campaign, designed by Dr Rebecca Ross, Senior Lecturer and MA Communication Design Course Leader at Central Saint Martins, will study the impact of economic and policy changes on the culture and […]
Daktronics (NASDAQ-DAKT) has partnered with Schweizerische Bundesbahnen (SBB), Switzerland’s largest travel and transport company, to install 50 LED video displays throughout 17 railway stations across Switzerland. The pilot installation in the city of Neuchâtel included two LED displays and was completed in October 2014. The next 40 displays at 14 other railway stations will be […]
Outdoor Plus has partnered with London’s number one hit music station, Capital giving commuters real time updates on every song playing. A dynamic feed links the Capital studios to 14 Outdoor Plus sites in some of London’s busiest traffic hotspots – including the iconic Euston Road Underpass and Vauxhall Cross. The campaign will run during […]
Gail Chiasson, North American Editor
In a new advertising campaign in Australia, Porsche drivers will attract more attention than usual with a new digital out-of-home campaign that displays a tailored message on a Melbourne Airport digital billboard when the luxury car approaches it. The innovative campaign, created by Australia’s largest out-of-home company, oOh!media, will automatically change the content on the […]
Adrian J Cotterill, Editor-in-Chief
Clear Channel Spectacolor, a brand division of Clear Channel Outdoor (NYSE: CCO), a subsidiary of iHeartMedia Inc. (NYSE: IHRT), this week announced the addition of the largest billboard in Times Square to its portfolio of media and experiential marketing solutions helping advertisers make an impact in one of the most visited, photographed and filmed locations […]
Manchester Out of Home media owner MediaCo Outdoor has today announced; Microsoft, The Co-operative Bank, H&M and JD Sports as the first brands advertising on their new digital megascreen, #1Manchester. As part of the second phase of its major digital expansion this high impact 18.0m x 5.2m screen is the UK’s largest pedestrian-facing full motion […]
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