Digital Wandsworth Roundabout Superstructure, @JCDecaux_UK

Monday, September 5th, 2016

Maddie Cotterill

This week JCDecaux announced the launch of four new large format Daktronics digital screens on its high-impact Wandsworth Roundabout location. The launch follows iconic locations such as Old Street roundabout EC1, Cromwell Road and Waterloo Station as the company builds out its large format digital presence in London. Wandsworth Roundabout’s iconic structure targets multiple flows […]

PA / @JCDecaux_UK #Rio2016 Updates

Tuesday, August 16th, 2016

Maddie Cotterill

Whilst Ocean have the exclusive content partnership with Team GB, and are doing a truly gold medal job of bringing #Rio2016 to life across the UK on their digital out of home network, they are not the only UK media owner running live Olympic updates, pictures and medals tables . Whilst it seems to have […]

10 Premium LED’s for Scotland’s @ForrestMedia1

Sunday, August 14th, 2016

Maddie Cotterill

Scotland’s leading Digital ‘OOH’ Media Owner, Forrest Media, has expanded its Glasgow Network to 10 giant premium LED screens covering all of the major arterial routes in and around the city. Forrest has unveiled an exceptional new portrait LED digital screen on the A74 at Nelson Street, South Glasgow, as well as the Hydro II […]

Vodafone / @KineticWW Launch Recharge With Rainwater

Thursday, August 11th, 2016

Adrian J Cotterill, Editor-in-Chief

With a mission to support agricultural communities in India, Vodafone and Kinetic Worldwide announced this week the launch of ‘Recharge With Rainwater’, a unique rainwater harvesting and distribution service that leverages a smart, scalable out-of-home ecosystem. Created by Kinetic, Vodafone’s out-of-home ecosystem has been specifically designed to capture and store rainwater at scale, to then […]

Zoltar Speaks ‘You’re Better on Beef’

Monday, August 8th, 2016

Maddie Cotterill

The Meat and Livestock Australia’s Miss Fortune palm-reading campaign has achieved one of the highest number of engagements recorded by oOh!media for an interactive retail advertising campaign. More than 53,000 shoppers interacted with the Miss Fortune campaign, the brain child of BMF and oOh!. Passers-by were enticed to have their palm reading done at digital […]

Clear Channel Canada Integrates Solar Powered Transit Shelters Into Edmonton Network

Tuesday, August 2nd, 2016

Maddie Cotterill

Clear Channel Canada (CCC) recently added 14 solar powered transit shelters to its Edmonton network, with another 26 to be integrated by the end of November. The decision to transition to solar powered technology from the previous hydro source was made by the city of Edmonton and CCC to establish an eco-friendly transit shelter advertising […]

#AllIdentity Supported by @clearchanneluk @primesight @Outdoor_plus

Monday, August 1st, 2016

Maddie Cotterill

Clear Channel, Primesight and Outdoor Plus have all partnered with artist Martin Firrell for an #AllIdentity national public artwork campaign to create a series of thought provoking and inspiring artworks throughout the UK. Martin Firrell, cited by The Grauniad as “one of London’s most influential public artists”, aims to provoke thought about how we regard […]

Tic-Tac-Toe From @intersection_co

Monday, August 1st, 2016

Adrian J Cotterill, Editor-in-Chief

Skybird, this is Dropkick with a red dash alpha message in two parts… We understand that Intersection worked with the New York Lottery and its agency to design and build this interactive game now running on the New York’s Metropolitan Transportation Authority’s On The Go kiosks. It’s basically an advert for the Lottery’s Scratch-Off game‎. […]

More @JCDecaux_UK London South West Network Digital

Wednesday, July 27th, 2016

Maddie Cotterill

JCDecaux, has launched its new A3 Fin site in South West London. Towering over the A3 on the Kingston bypass, the new double-sided screen is estimated to generate 2.2 million impressions over two weeks from South West commuters travelling in and out of London. The A3 Fin site marks the fifth of 10 locations in […]

Pets at Home Launch Touch-Screen Campaign

Tuesday, July 26th, 2016

Maddie Cotterill

Pets at Home has launched an expansive nation-wide touch-screen campaign on Primesight’s digital interactive 6-sheet network. The interactive game runs across 38 cinema locations in close proximity to Pets at Home stores, inviting pet-loving cinema-goers to digitally feed animals for a chance to win vouchers. The interactive and geo-targeted campaign was created by John Brown […]