One of the many Outdoor / Out of Home / DOOH / Digital Signage / Interactive fun things at Cannes Lions 2016 was KoffeeCup‘s Dirty Barry.. With a fully interactive wakeboard, which had full rotation freedom as well as four touch points allowing complex grabs during jumps – the gameplay was filmed, graded, included in […]
We note that MTA New York City Transit was quick to recognize the popularity of the new electronic gaming sensation Pokemon Go. It seems like officials spared no time in identifying the potential hazards of trying to catch the creatures in surroundings where there is a FOUR AND A HALF FOOT DROP TO THE TRACKS […]
Live content featuring artist Kasia Molga’s highly anticipated choreographed performance, Human Sensor, in which performers are dressed in wearable technology to detect air pollution levels, will be broadcast across Ocean screens in Manchester city centre this weekend. In a partnership with Manchester, European City of Science and Invisible Dust, producers of Human Sensor, Ocean will […]
JCDecaux has further strengthened its digital portfolio in London by launching a new full-motion, high-impact digital landscape screen at London Euston. Spencer Berwin, Co-Chief Executive Officer at JCDecaux UK, told us “London is our global showcase for digital Out-of-Home, a central part of which includes the rollout of premium motion screens in the UK’s busiest […]
A super-sized spooky Out-of-Home campaign was launched this week by Sony Pictures together with JCDecaux, transforming London’s Waterloo Station into a film-themed showcase for two weeks, promoting the release of the new GHOSTBUSTERS movie which hits cinemas on Monday. The campaign activity is augmented with a variety of global media-firsts debuting at the Waterloo Station […]
Ocean today has unveiled a step change in the way advertisers can target drivers using pioneering out of home vehicle recognition technology. Developed and tested over the past 12 months, vehicle recognition rolls out for the first time with a campaign featuring the All-New Renault Mégane. Vehicle recognition uses cameras positioned at Digital Out Of […]
Churchill Motor Insurance will launch its latest ‘Uninsured Drivers’ brand activation, with what many believe may be the world’s first interactive digital out of home insurance campaign. Scarily, it is estimated that more than one million of UK drivers do not have car insurance; a problem that can cost honest motorists dearly. Churchill Insurance’s latest […]
Gail Chiasson, North American Editor
Montréal-based Float4 is continuing its expansion into the international market with one of the most ambitious multimedia projects of 2016: the Meraas City Walk in Dubai which features the extensive use of digital installations with the goal of creating an unrivalled destination for tourists and local residents. Covering over 85,700 m2, equivalent in size to […]
Gail Chiasson, North American Editor
Danone Yogurt‘s drinkable yogurt DanActive’s new ad campaign is not triggered by weather, but by four different real-time traffic congestion levels of the Toronto and Montreal-area roadways where digital billboards are located. The advertising campaign, created by Saint-Jacques Vallée Young & Rubicam with media by Carat, both in Montreal, was commissioned with Canadian out-of-home media […]
Gail Chiasson, North American Editor
Allure and its Christie Experiential Network, creators of engaging experiential Digital Out-of-Home solutions, have signed a deal with Southern Theatres to deliver digital in-theatre advertising and promotional content through interactive and experiential digital displays in theatre lobbies. The deal further expands Southern Theatres’ multiyear partnership with Allure and CEN for digital signage services. CEN’s agreement […]
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