Healthy Food Experience, Tossed Choose @Signagelive

Monday, August 7th, 2017

Adrian J Cotterill, Editor-in-Chief

Tossed first opened its doors in Sheldon Square in 2005, and now offer 14 shops to choose from in central London. The mission was simple; to create a new, healthy and exciting food experience, that didn’t compromise on taste or portion size, for the UK market. They are also present at two major shopping centre […]

Hunkemöller and @ScalaInc Tickle Customers’ Senses

Thursday, August 3rd, 2017

Andrew Neale

Scala Inc., global provider of digital signage solutions, has announced that its digital signage technology sits at the heart of a brand new digital and interactive shopping experience at Hunkemöller’s new European flagship stores, the most recent of which opened in Maastricht and Amsterdam. One of the largest High Street lingerie brands in Benelux, with […]

#EmojiMovie @OceanOutdoorUK Emotions Trigger

Monday, July 31st, 2017

Maddie Cotterill

Sony Pictures marks the release of its latest family film, The Emoji Movie, on August 4 with an exclusive interactive campaign on Ocean’s Eat Street screen. Created by Feref and planned by MGOMD and Talon, the #EmojiMovie uses Ocean’s in-built LookOut facial detection technology to sense when people are looking at the screen, then tracks […]

‘Remember 1967’ Presented Nationally w/ Lloyd’s, @ClearChannelUK & @Primesight

Thursday, July 27th, 2017

Maddie Cotterill

Public Artist Martin Firrell marks the 50th Anniversary of the 1967 Sexual Offences Act with a series of interventions, including a takeover of digital billboards across England and Wales On 27th July 1967, The Sexual Offences Act made it possible for gay and bisexual men in England and Wales to have sexual relationships for the […]

Otrivin’s Latest #OOH Campaign Nothing To Sneeze At

Wednesday, July 26th, 2017

Tristan Cotterill

Here APN Outdoor, showcases yet another clever campaign, this time for GSK’s Otrivin nasal spray in railway stations across Sydney. The campaign is scheduled on APN Outdoor’s innovative XtrackTV. The technical script creates the effect of a ‘nose’ sneezing when a gush of wind blows. Considered a first for the Australian rail environment, the reactive […]

Toys “R” Us Canada Selects Cineplex Digital Media’s Digital Signage & Kiosks for New Concept Store

Tuesday, July 25th, 2017

Andrew Neale

Today Cineplex Digital Media (TSX: CGX) has announced that it has been selected to install an in-store digital signage and kiosk network for Toys “R” Us’ new concept store. Located in Langley, British Columbia, Cineplex Digital Media’s innovative technologies play a pivotal role in the deployment of the new store concept. Clint Gaudry, Vice President, […]

Sainsbury’s UK Nationwide Dynamic #DOOH Campaign

Tuesday, July 18th, 2017

Maddie Cotterill

Today, Sainsbury’s launches a nationwide dynamic digital out of home campaign, to continue to be front of mind throughout the longer summer days. Ellie Dixon, campaign manager, Sainsbury’s, said “The nations’ love of longer evenings offered us an amazing opportunity to combine data and our Living Well brand message with something unique and specifically tailored […]

Giant @ElonexOutdoor StarLights Live at Spaghetti Junction

Wednesday, July 12th, 2017

Adrian J Cotterill, Editor-in-Chief

Digital-Out-of-Home media owner Elonex has launched a new giant digital billboard at the UK’s busiest motorway junction, Spaghetti Junction in Birmingham. The new digital billboard, which measures over 4000 square feet, will be known as StarLights. Nick Smith, CEO at Elonex, told us “StarLights is perfectly positioned to target huge audiences as commuters travel through […]

Born Free Make a #TankFree Splash 4 World Orca Day

Wednesday, July 12th, 2017

Maddie Cotterill

International wildlife charity the Born Free Foundation marks World Orca Day on July 14 with an integrated campaign which sees Ocean Outdoor’s spectacular large format full motion out of home screens transformed into virtual tanks. Conceived by WCRS, a winner of Ocean Outdoor’s annual digital creative competition, #TankFree uses CGI technology and visual effects from […]

#GLOWMO UGC Weather Triggered #DOOH Campaign

Tuesday, July 4th, 2017

Adrian J Cotterill, Editor-in-Chief

Charlotte Tilbury Beauty has launched a dynamic, digital out-of-home campaign featuring user-generated content and a weather-triggered activation to launch its new #GLOWMO collection. Devised by OOH and location marketing specialist Posterscope and media agency Cream UK the campaign comprises two creative executions highlighting the performance of the #GLOWMO products, one triggered by weather conditions (high […]