Elonex Outdoor Media has announced it is to construct Star Lights at Spaghetti Junction on the M6 in Birmingham, which is being billed as the largest motorway facing digital billboard in the UK. Nick Smith, CEO at Elonex, told us “Star Lights will present huge opportunities to advertisers with mass audiences guaranteed, and those in […]
London Stadium at Queen Elizabeth Olympic Park Gets Huge @Daktronics Billboard
Tuesday, January 24th, 2017Adrian J Cotterill, Editor-in-Chief
London Stadium at Queen Elizabeth Olympic Park has selected Daktronics (NASDAQ-DAKT) to design, manufacture and install a new 1,128-square-meter, curved LED video display above the entrance to their stadium. This new signage is slightly tilted toward the ground to welcome people to events held at the stadium as well as provide ample opportunities to promote […]
Unibail-Rodamco, a leading German shopping center company based in Dusseldorf, Germany who currently operate 25 shopping centers has improved the shopping experience at CentrO Mall in Oberhausen, Germany, by adding 10 curved LED displays. Daktronics (NASDAQ-DAKT) designed, manufactured and installed all of the displays this past summer to provide flexibility in content from advertising messages […]
The Voice 2017 Coaches Surprise & Delight UK Shoppers in @LimitedSpaceOOH Mall Campaign
Wednesday, January 4th, 2017ITV, now home to The Voice UK, is kicking-off an interactive DOOH campaign to promote the show’s brand new coaching line-up ahead of the rebooted show’s debut on ITV. The week-long campaign domination features coaches Gavin Rossdale, Jennifer Hudson, Sir Tom Jones and will.i.am who surprise shoppers passing by large-format, Ultra HD screens in shopping […]
The Posnania Shopping Centre in Poznań, Poland has had a big digital makeover courtesy of SQM Digital Signage Sp. z o.o. They’ve installed a lot of NEC Display Solutions’ screens (mainly video walls) but also some truly spectacular LED screens: a large elliptical (almost) 100 square metre LED screen suspended in the Atrium and in […]
Land Securities & @OceanOutdoorUK Unveil Piccadilly Lights Transformation
Wednesday, December 7th, 2016As many have hinted at before, premium out of home media owner Ocean Outdoor, has won the contract to operate the central London landmark Piccadilly Lights as part of a milestone upgrade to be undertaken by its owner, Land Securities. Tim Bleakley CEO of Ocean Outdoor told us “Ocean won this tender because we fully […]
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