Children with Cancer UK ‘Ring the Bell’ Interactive Donation Billboard

Tuesday, October 16th, 2018

Adrian J Cotterill, Editor-in-Chief

Children with Cancer UK, the leading national children’s charity dedicated to research into cancer in children and young people, has today, October 16, 2018, released ‘Ring the Bell’, a social video featuring a specially created interactive digital out of home installation. The digital billboard creative encourages the public to show their support by shaking their […]

William Grant & Sons UK Experiments w/ Its First #DOOH Campaign

Monday, October 1st, 2018

Adrian J Cotterill, Editor-in-Chief

William Grant & Sons UK last week launched its first ever dynamic digital out of home campaign for Glenfiddich and its innovative Experimental Series. Devised by Posterscope, working with partners Vizeum, the campaign seeks to capture the attention of whisky fans at the right time of the day and week for enjoying a drink. The […]

MyTown Street Photography Is Back!

Friday, September 28th, 2018

Tristan Cotterill

Clear Chanel UK launched MyTown last year to create something visually impressive that resonated with the public and the advertising industry. The competition gave Clear Channel an opportunity to showcase the reach and flexibility of their expanding digital portfolio, whilst showcasing the work of talented UK photographers, highlighting what makes the UK towns and cities […]

Royal Opera House London’s Open Up Supported by @NEC_Display_EU

Tuesday, September 25th, 2018

Andrew Neale

NEC Display Solutions Europe announced last week its partnership with the Royal Opera House in London. As part of the Open Up project to promote more openness, availability and accessibility, NEC is providing several display and projection solutions to the major performing arts venue in the UK capital’s Covent Garden. Alex Beard, Chief Executive of […]

William Hill Places Big Bet on #DOOH

Thursday, September 20th, 2018

Adrian J Cotterill, Editor-in-Chief

William Hill, one of the world’s leading betting and gaming companies, has this week launched its first ever digital out of home campaign to promote its partnership with its new brand ambassador, the unified world heavyweight champion boxer Anthony Joshua OBE. Andy May, Global Brand and Marketing Director at William Hill said, “William Hill is […]

My Name In Lights Says @VictoriaBeckham

Friday, September 14th, 2018

Adrian J Cotterill, Editor-in-Chief

In its second UK media first this week, luxury fashion brand Victoria Beckham is live streaming the designer’s debut London Fashion Week show on Landsec’s famous Piccadilly Lights advertising screen this Sunday September 16, 2018. It is the first-time the iconic advertising screen in Piccadilly Circus will carry live content from an event as it […]

Victoria Beckham Marks London Fashion Week Debut

Tuesday, September 11th, 2018

Adrian J Cotterill, Editor-in-Chief

In a UK media first, luxury fashion brand Victoria Beckham presents content, celebrating the designer’s debut London Fashion Week show on Landsec’s spectacular Piccadilly Lights advertising screen this week (September 10-16). Tim Bleakley, CEO of Ocean, told us “This is a huge occasion for British fashion and a splendid coup for digital out of home. […]

The Kensington Unveiled by @JCDecaux_UK

Monday, September 3rd, 2018

Adrian J Cotterill, Editor-in-Chief

JCDecaux commissioned the globally renowned Zaha Hadid Design to create a landmark advertising structure in London that integrates public art, contemporary design and digital media. The Kensington (launched this week) provides brands with a unique communications’ channel in the capital that combines the latest in digital screen technology with a spectacular, curved double-ribbon stainless steel […]

Blue Planet Utilise Weather-Reactive Digital Technology Across @AdmediaLtd Nexus

Tuesday, August 14th, 2018

Tristan Cotterill

Blue Planet Aquarium, Cheshire’s leading marine and fresh water attraction, recently launched their full motion weather-activated campaign across Admedia Nexus, Admedia’s full motion digital 48 screen network. Phil Daniel, Managing Director Sales & Marketing, Admedia, told us “We are thrilled to work with Blue Planet and Buy Me Media on delivering an impactful weather-reactive campaign […]

Sophisticated Diageo Campaign on @JCDecaux_UK LDN Network

Tuesday, July 31st, 2018

Adrian J Cotterill, Editor-in-Chief

Diageo has just launched what some believe is one of the most sophisticated digital out-of-home portfolio campaign that the medium has ever seen. Devised by out-of-home and location marketing specialist Posterscope and Carat, the portfolio campaign uses the JCDecaux LDN network and will see advertising campaigns for five of Diageo’s spirit brands – Gordon’s, Tanqueray, […]