New Storm Glasgow Argyle Street Digital Billboard

Saturday, July 28th, 2018

Adrian J Cotterill, Editor-in-Chief

Clear Channel UK’s new Storm Argyle Street digital billboard is a rather nice 5.49 meters by 3.66 meters Ultravision International high-resolution LED display and is one of the largest in Glasgow’s famous shopping district and replaced what used to be a static billboard. It’s placed in a premier location to attract the attention of commuters, […]

London’s Largest Digital Billboard Network

Tuesday, July 24th, 2018

Adrian J Cotterill, Editor-in-Chief

JCDecaux, the UK’s market leader in Out-of-Home, this week announced LDN Drive – described as a powerful new large format digital channel which will launch in London this October. JCDecaux believe that LDN Drive will transform the opportunities for advertisers to drive brand fame in the capital, delivering 60m weekly viewed impressions* across 120 roadside […]

#GoodTypeTuesday @adamsoutdoor & @FairwayOutdoor Donate Ad Space

Wednesday, July 11th, 2018

Tristan Cotterill

Adams Outdoor Advertising and Fairway Outdoor Advertising are donating more than 700 billboards in 21 North American states to bring to life lettering artists’ renderings of positive messages. The designs have all come from Goodtype’s #GoodTypeTuesday challenge, in which lettering artists and illustrators from around the world were asked what they would put on a […]

#CunardLive #CunardPhotographicJourney Social Influencer Content Campaign

Sunday, July 8th, 2018

Adrian J Cotterill, Editor-in-Chief

Cunard has launched a new UK nationwide digital Out of Home campaign using social media influencer content being created aboard the maiden ‘Photographic Journey’ voyage of its cruise ship, Queen Elizabeth, to the Arctic Circle. Social media posts from influencers will be created via the indaHash platform and integrated into digital Out of Home ads […]

@SkyOceanRescue & @WCRS_LDN Reveal Sea Threat

Wednesday, July 4th, 2018

Adrian J Cotterill, Editor-in-Chief

By 2050, the plastic polluting our oceans may outweigh the marine life and to highlight this environmental risk, WCRS has created The Ocean’s Biggest Threat, a digital out of home campaign for Sky Ocean Rescue, which marked Plastic Bag Free World Day on Tuesday, July 3. Conceived by WCRS, Engine’s creative agency, Sky Ocean Rescue: […]

Pride in London Launches Community Parade Campaign

Tuesday, June 26th, 2018

Adrian J Cotterill, Editor-in-Chief

The volunteer-run organisation that organises the world’s biggest LGBT+ Festival and London’s third biggest public event has launched its Community Parade Campaign. This week over 1,000 screens across London will show parade groups ‘marching’ across them with messages of why they take part in Pride in London. Iain Walters, Director of Marketing at Pride in […]

Dulux Connects London & Amsterdam Thru’ Colour

Friday, June 22nd, 2018

Adrian J Cotterill, Editor-in-Chief

Dulux is inviting London (shown immediately below) and Amsterdam citizens to add colour to each other’s lives, using a live link connecting the two European capitals, powered by Ocean Outdoor’s international alliance and the latest digital out of home technology. Created by MullenLowe London, Let’s Colour won the International Prize in Ocean Outdoor’s annual digital […]

talkSPORT & @KineticwwUK Kick Off The #WorldCup

Thursday, June 14th, 2018

Adrian J Cotterill, Editor-in-Chief

Kinetic is helping build World Cup fever in the UK with the launch of a major national advertising campaign for radio network talkSPORT. The digital-only campaign launched June 14 to coincide with the official opening of the FIFA World Cup 2018 in Russia (ending on June 28). The campaign will run throughout the group stages […]

LEGO Star Wars Hi-Tech Gesture Based DOOH Mall Campaign

Tuesday, May 29th, 2018

Adrian J Cotterill, Editor-in-Chief

This week in the UK, LEGO launched a digital OOH campaign which invited shoppers to ‘Master the Force’ to build the galaxy using on-screen LEGO bricks. The experiential campaign follows on from the debut of Solo: A Star Wars Story on May 25, 2018 and promotes the latest characters and brick sets tied to the […]

Two Towers Manchester From @OceanOutdoorUK

Tuesday, April 24th, 2018

Adrian J Cotterill, Editor-in-Chief

Ocean Outdoor has increased its presence in Manchester with new locations, a new office, more staff and the launch this week of the City’s first ever Two Towers digital out of home structure which dominates The Mancunian Way. Audi and JD Sports are the launch partners for Two Towers Manchester, reaching an audience of 3.6 […]