DailyDOOH

Geopath, the not-for-profit organization that provides the industry-standard audience metrics for out-of-home (OOH) advertising, has welcomed three new members to its Board of Directors following its annual Board meeting on April 29. Newly elected for a three-year term are: Josh Scharfberg, CRO at Adams Outdoor Advertising; Jill Rothenhauser, Account Director at Rapport Worldwide; and Eric […]

South Carolina voters with Independent political party affiliation, but who say they feel closer to Republican, account for 92 million target in-market impressions for OOH inventory in the state according to an analysis of political audiences from Geopath, ahead of the South Carolina, Nevada and Michigan presidential primary elections this month. The analysis demopnstrates how […]

As the OOH industry saw increases in ad spending across the first three quarters of 2023, Geopath, the not-for-profit organization that provides the industry-standard audience metrics for out-of-home (OOH) advertising, welcomed 47 new members – a growth of 12% compared to 2022. Spanning advertisers, agencies and media companies, new members include: 3N Media Adsquare Advert Outdoor Advertising Agnoli Sign Co […]

Geopath’s CEO Dylan Mabin gives us his 2024 predictions… Alignment on standardized OOH measurement terminology A renewed emphasis in 2023 on establishing unambiguous measurement terms and standards for OOH media measurement, and greater recognition of its importance, will pay dividends in the year to come. Greater clarity in the definitions and language used to capture […]

Geopath, the not-for-profit organization that provides the industry-standard audience metrics for out-of-home advertising, this week announced the appointment of three new members to its Board of Directors. Joining the Board for a three-year term are Tricia Barr, Media Director at Morgan & Morgan; Ali Broback, Chief Client Officer at ODN; and Rick Robinson, CEO at […]

Albertsons Media Collective, the retail media arm for Albertsons Companies, Inc. (NYSE:ACI), last week shared a preliminary framework to standardize specifications, methodologies, terminology and disclosures across retail media networks. At Cannes Lions, Albertsons Media Collective hosted a critical discussion on the topic. ‘Transforming Retail Media Through Standardization‘, alongside leaders from Omnicom Media Group, Pinterest and […]

Geopath, the not-for-profit organization that provides industry-standard audience metrics for out-of-home advertising, has released its 2023 Annual Forecast, on which its members can now transact. The new forecast contains updated audience impression data for all audited inventory and, for the first time in the current generation of measurement, transit station and scheduled fleet media. Additionally, […]

With OOH advertising one of the fastest growing ad channels, up 15% in Q3 YoY, according to SMI, and marketers looking to get greater return on ad spend through visibility closer to the point of purchase, Geopath has released ‘OOH For The Holidays‘ a fact pack designed to help advertisers find the optimal OOH inventory […]

On Tuesday October 11, 2022 the OAAA and Geopath are holding Cocktail & Conversations to help kick off New York Digital Signage Week. As usual the event is being held at the fabulous R Lounge in the Renaissance New York Times Square Hotel. The event is being held 18:00 – 20:00 and is by invitation […]

Chris Luken has joined Geopath as Senior Vice President of Product. He joins from PatientPoint, where he served as SVP, Product Development and Operations, following PatientPoint’s merger with Outcome Health. Dylan Mabin, President, Geopath told us “Chris’s experience will play a critical role in advancing Geopath’s best-in-class OOH measurement as we implement our strategic vision […]