DailyDOOH

Geopath, the not-for-profit organization that provides the industry-standard audience metrics for out-of-home advertising, has finally integrated place-based media into its Impression Variation Dashboard, a component of the Geopath Insights Suite. The addition of this inventory, not surprisingly Geopath’s fastest-growing OOH inventory type, will enable buyers and sellers to analyze how the forecast for their placed-based […]

The Ministry of New Media managed to hold five in-person events in 2021 and the Ministry AND the DPAA held a successful New York Digital Signage Week in October 2021 but apart from that there’s been a dearth of events globally for the Out of Home industry these past few years. All that is set […]

Billed as the preeminent, must-attend OOH gathering of the year the GO OOH Media Conference & Expo is designed to bring the out of home and advertising industry and business closer via collaboration. It’s about anticipating what’s ahead, reinventing for even greater opportunity, and proving the vast power of OOH. As communities reopen and consumer […]

Geopath, the not-for-profit organization that provides the industry-standard audience metrics for Out of Home advertising, this week announced the election of Michael Lieberman, CEO, US at Kinetic as Chairperson of the Geopath Board of Directors. As Chairperson, he will support the efforts currently underway by Geopath, including the current development of its strategic roadmap for […]

Geopath, the non-profit organization that provides the industry-standard audience metrics for out-of-home (OOH) advertising, has appointed a number of new members to its Board of Directors, including members of the Executive Committee and Ex-Officio members. Representing all facets of the industry, the new Board members join a robust group to lead Geopath’s development of a […]

The OAAA and Geopath who take turns each year to organise and lead their annual conference had to go virtual for the last two years but in 2022 we can now fully expect to see a big in-person event. The Geopath/OAAA OOH Media Conference & Expo is schedule to take place May 15 – 18 […]

Geopath, the not-for-profit organization that provides the industry-standard audience metrics for out-of-home (OOH) advertising, has announced the promotion of Dylan Mabin to Executive Vice President of Operations and Acting President at Geopath, effective immediately following a unanimous vote from the Geopath Board of Directors. Previously SVP of Product, Mabin has been with the organization since […]

Adload Technologies, a programmatic digital out-of-home (DOOH) advertising platform reaching audiences across all roadways has joined Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home (OOH) advertising. Adload Technologies installs smart digital displays on the back doors of commercial trucks, giving transportation companies an additional source of income without disrupting everyday delivery operations. […]

Mediapost reported yesterday that Kym Frank has resigned from her CEO role at Geopath. It’s accurate and well worth a read (hopefully) alongside this post but it’s actually a story that harks back to 2015 and one that would be worthy of inclusion in the Game Of Thrones. Kym Frank joined what was then, the […]

Road Runner Media Inc. has announced that the company has joined the major Out of Home trade organizations including the Digital Signage Federation (DSF), DPAA, Geopath, and the Out of Home Advertising Association of America (OAAA). Chris Riley, CEO of Road Runner Media told us “In the short time as members of these organizations, we […]