DailyDOOH

Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home advertising, has announced the election of four new members to the Board of Directors, and welcomed two Executive Committee members. Joining Geopath’s Board of Directors and Executive Committee are Lisa Licata, Director, Marketplace Connections at The Coca-Cola Company and John Miller, EVP of Sales […]

Each year, the Geopath annual forecast is a key deliverable for the out of home industry. It goes without saying, that the forecast this year is of exceptional importance due to the impact of the #COVID19 pandemic. In developing the 2021 forecast, Geopath leveraged historical data, live activity data, and current models projecting the recovery. […]