DailyDOOH

There were rumblings and rumours last week in Miami (like there would be with any significant industry people get together) but it was confirmed late Monday that Dylan Mabin is stepping down from his role as President of Geopath, the not-for-profit organization that provides the industry-standard audience metrics for out-of-home advertising. Dylan was promoted to […]

South Carolina voters with Independent political party affiliation, but who say they feel closer to Republican, account for 92 million target in-market impressions for OOH inventory in the state according to an analysis of political audiences from Geopath, ahead of the South Carolina, Nevada and Michigan presidential primary elections this month. The analysis demopnstrates how […]

Geopath, the not-for-profit organization that provides the industry-standard audience metrics for out-of-home advertising, this week announced the appointment of three new members to its Board of Directors. Joining the Board for a three-year term are Tricia Barr, Media Director at Morgan & Morgan; Ali Broback, Chief Client Officer at ODN; and Rick Robinson, CEO at […]