GSTV and @Catalina Strategic Partnership

Thursday, December 2nd, 2021

Russ Curry, Ministry of New Media

Leading shopper intelligence and omni-channel media provider Catalina and GSTV, the national video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, have formed a strategic partnership to make GSTV an integral part of more retailers’ and CPG brands’ retail media strategies. Catalina will provide the required measurement metrics […]

GSTV Turns to Comscore for #DOOH Audience Measurement

Thursday, July 15th, 2021

Adrian J Cotterill, Editor-in-Chief

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced an agreement with GSTV, a data-driven, national video network delivering targeted audiences at scale across tens of thousands of fuel retailers. Under the agreement, Comscore will report on digital ad impressions, reach, and frequency by market and demo for GSTV’s national […]

Steve Ochs Joins GSTV As New CMO

Friday, May 28th, 2021

Adrian J Cotterill, Editor-in-Chief

Steve Ochs has joined GSTV as it new Chief Marketing Officer (EVP/CMO). In this role, he will be responsible for the company’s marketing, communications and brand design teams and functions, setting strategy and overseeing all marketing operations. Steve brings more than 20 years of professional experience in leadership positions across marketing, sales, digital media and […]