DailyDOOH

At the WOO Global Congress in Toronto the World Out of home Organization launched its new Global Guidelines for Audience Measurement, collated by Gideon Adey with the committee chaired by Neil Eddleston. They build on the existing 2009 ESOMAR guidelines and the aim here is to promote sector growth across the world by improving the […]

Following on from the Out of Home Advertising Association of America (OAAA)’s comprehensive guide for capturing mobile advertising IDs to effectively evaluate which consumers are exposed to digital out of home in the ‘OAAA DOOH Exposure Methodology Standardization Guidelines and Best Practices‘ released earlier this week, the World Out of Home Organization is all set […]