DailyDOOH

We are told that social media users are regularly seeing out of home advertising creative in photos across their feeds, confirming that ‘social’ provides significant organic amplification opportunities for OOH campaigns. TikTok users lead in reporting that they frequently notice OOH ads while on the platform (82%). Users of Instagram and Facebook are close behind […]

New research shows that Americans, mainly urbanites, are engaging with recently legalized sports betting through out of home advertising. This is one of the key findings from ‘OOH Consumer Insights & Intent Q2 2022, Opportunities: Sports Betting Ad Engagement’‘ the latest research report from the Out of Home Advertising Association of America conducted by The […]

According to new research, #COVID19 is no longer standing in the way of most future consumer travel this winter. Nearly half of travelers (48%) are saying that they have either already made travel plans for the first half of 2022 or intend to do so in short order once they decide on a destination. In […]

After a year of social distancing, Americans are optimistic about summer travel, with 51 percent of consumers stating that they are going to travel as much or more than in pre-Covid times. This is one of the key findings from ‘Consumer Insights and Intent: Q2 2021 Summer Travel‘ the latest research report from the Out […]

Harris Broadcasting will of course be in Amsterdam at ISE. They will be in Hall 11 on booth 11I40.