Puma’s Unique Melbourne ‘Treadmillboard’

Monday, September 9th, 2024

Tristan Cotterill

To celebrate the launch of their new NITRO running range PUMA created a unique Out o Home campaign using a treadmill linked to the iconic JCDecaux Young and Jackson billboard in Melbourne, Australia. This ‘Treadmillboard’ saw creative featuring Aussie athlete Nedd Brockmann and his words to describe the NITRO range, taken over in real-time by […]

BCMA At The #CannesLion Havas Café

Monday, May 13th, 2024

Adrian J Cotterill, Editor-in-Chief

BCMA is partnering with Havas Global who are hosting panels, networking events and cocktail evenings at the Mondrian Hotel, during the week of the Cannes Lions Festival (between the 17th and 21st June 2024). You can see what happened at last year’s event here and view the video they were part of which looked at […]

Liliana Caro Joins Havas Media Group

Friday, December 16th, 2022

Adrian J Cotterill, Editor-in-Chief

Liliana Caro has joined Havas Media Group as SVP, Strategy & Multicultural.

Havas Group Acquires Search Laboratory

Wednesday, April 6th, 2022

Tristan Cotterill

Havas Group announced today the acquisition of Search Laboratory, an award-winning integrated digital agency dedicated to searching for the truth in data, with offices in Leeds, London, Austin and New York. Search Laboratory will be integrated into Havas Media Group, reporting into the UK business as a core part of its offering alongside Havas Media, […]

Havas Group Acquires Front Networks

Tuesday, March 29th, 2022

Tristan Cotterill

Havas has announced the acquisition of Front Networks, an award-winning independent creative agency focusing on social and digital marketing in China. Front Networks will integrate into the Havas Creative network. We are told that its expertise in timely and effective digital storytelling, creating engaging digital content and channel mapping, as well as its enterprise philosophy […]

HAVAS Takes Majority Interest in Frontier Australia

Tuesday, March 15th, 2022

Tristan Cotterill

Havas Group announced today that it has taken a majority interest in Australia’s leading independent performance marketing agency, Frontier Australia. Frontier Australia was founded in 1998 by Neil Hoar, and, through the efforts of Hoar and his partners Steven King and Dan O’Brien, Frontier Australia has become the leading full-service performance marketing agency in Australia […]

Havas Group Acquires Inviqa

Tuesday, February 22nd, 2022

Russ Curry, Ministry of New Media

Havas Group has announced the acquisition of Inviqa, one of the UK’s leading independent digital experience agencies in a substantial, eight-figure deal. Inviqa, which comprises more than 150 employees across eight offices, will be integrated into Havas Creative’s dedicated customer experience network, Havas CX, to significantly expand its specialism, scale, and capabilities in experience design, […]

PUMA #AR MB.01 Sneaker Campaign

Monday, December 20th, 2021

Adrian J Cotterill, Editor-in-Chief

Talon America and Havas Media Group last week unveiled the launch of a new, cutting-edge digital OOH campaign for PUMA to promote the launch of NBA superstar and Rookie of the Year LaMelo Ball’s first PUMA signature basketball sneaker, MB.01. The signature shoe, co-designed by LaMelo Ball, will be supported via an out-of-this-world OOH campaign […]

The National Association of REALTORS Good Neighbors

Tuesday, December 14th, 2021

Russ Curry, Ministry of New Media

Talon America and Havas Media Group last week unveiled a strategic out-of-home campaign for The National Association of REALTORS in Times Square, New York. The National Association of REALTORS’s OOH campaign showcases its 2021 Good Neighbor Award winners, recognizing members of the National Association of REALTORS, who have made an extraordinary impact in their community […]

Big DSP Hong Kong Growth For @Hivestack

Tuesday, December 14th, 2021

Adrian J Cotterill, Editor-in-Chief

Hivestack, the world’s largest, independent, programmatic digital out of home (DOOH) #AdTECH company has been selected as programmatic digital out of home (DOOH) partner in Hong Kong by several leading global advertising and media companies including GroupM, Xaxis, Publicis, Havas and dentsu International Hong Kong. Troy Yang, Managing Director of Hivestack, North Asia told us […]