DailyDOOH

JCDecaux SA (Euronext Paris: DEC) has announced that its UK subsidiary JCDecaux UK has added programmatic buying capabilities to its advertising locations at London’s Heathrow airport. The offering will connect advertisers and media buyers to advertising inventory via VIOOH, the leading premium global digital Out-of-Home supply-side platform. Advertisers will be able to blend the precision […]

Global, the Media & Entertainment group, has launched its newest premium digital screens ‘Heathrow Towers’ taking its roadside digital large format estate to one of the biggest in the UK, with over 400 screens. Mike Gordon, Chief Commercial Officer at Global, told us “Millions of motorists travel this route every month so this is a […]