HeatMap Aims To Boost Minority Media Revenue

Monday, March 6th, 2023

Adrian J Cotterill, Editor-in-Chief

Brand Advance Group which includes Brand Advance SSP, BA Creative and the insights technology platform Cultural Intelligence has launched HeatMap. HeatMap is described as a Programmatic OOH offering that will give minority media a revenue boost. It’s part of the Cultural Intelligence technology offered by the Brand Advance Group, which allows brands to reach into […]