Heineken ‘Beer Nicknames’ Digital Campaign

Wednesday, September 13th, 2023

Tristan Cotterill

Heineken is asking the public to invite their mates for a beer in an innovative out of home campaign using nicknames to trigger a moment of fame on oOh!media’s digital screens. Designed to drive engagement and connection with Gen Z, the campaign utilises purpose-built oOh! technology to capture the attention of audiences in out of […]