DailyDOOH

Following on from last week’s announcement that Japanese-based LIVE BOARD had partnered with Hivestack Inc., comes the news that they (Hivestack) have also been named a primary DSP partner to the NTT DOCOMO, INC. and Dentsu Inc. joint venture. Hivestack’s technology is powering LIVE BOARD’s SSP/Exchange, Ad Server and DSP. LIVE BOARD have now signed […]

Earlier this year, Dentsu and NTT Docomo formed a joint venture called LIVE BOARD Inc.. This was created in order to build out a programmatic-based DOOH network and operate an Ad Exchange which would aggregate as many of the Japanese DOOH media owners as possible. During AdTECH: OOH – Amsterdam last week, it was announced […]

Captivate, North America’s leading location-based digital video network, announced this week that it has formed a strategic partnership with location-based martech company Hivestack, enabling programmatic buying of Captivate’s network of premier office media inventory through Hivestack’s private marketplace (PMP) and ad exchange. Hivestack’s custom audience targeting is based on real-world behaviors, making it an excellent […]

MiQ, Hivestack and Kinetic Canada have announced the launch of Canada’s first fully-integrated digital-out-of-home buying and planning tool. The collaboration aims to create a more efficient and easier way of buying and measuring out-of-home media all within one consolidated dashboard.  Jason Furlano, VP, Sales of MiQ told us “Partnering with Hivestack and Kinetic Canada validates an emerging […]

Hivestack, a location-based digital out-of-home marketing technology company announced this week that Matthew Oliver will be joining the company as Vice-President of Sales. Based out of New York City, Oliver will lead all demand-side sales initiatives in the U.S. and Canada, and will report directly to Chief Executive Officer Andreas Soupliotis. He was previously at […]

Location-based marketing technology company Hivestack told us this week at #DMEXCO18 that it has promoted executive Bruno Guerrero to the role of Chief Product Officer (CPO). The CPO position is a newly created role that expands Guerrero’s leadership of Hivestack’s full-stack tech platform that currently services programmatic digital-out-of-home (DOOH) demand and supply. Andreas Soupliotis, Founder […]

Bell Media’s out-of-home advertising division, Astral, announced this week the launch of its new and unique programmatic solution for large format digital inventory. Using an exclusive self-serve platform, powered by Hivestack and fueled with real-time mobile location data, clients will be able to use audience targeting previously only attainable online. The platform includes inventory across […]

Ayuda[x] Inc., a location-based marketing technology company announced today at DMEXCO 2017 that it has rebranded itself as Hivestack Inc. Andreas Soupliotis, CEO of Hivestack told us “The decision to change our name is an affirmation of our deep commitment to growing the programmatic out-of-home space with a brand identity that is intentionally distinct from […]

Ayuda Media Systems Inc. whose technology is used globally to run out-of-home media companies announced today at #DMEXCO that it has integrated with Hivestack Inc., a location-based martech company specializing in garnering new programmatic revenue streams for the digital out of home industry. Luc Filiatreault, President of Ayuda told us “We are thrilled to have […]