Hivestack this week announced the successful delivery of the first programmatic DOOH campaign for Uber Taxi in Hong Kong through their agency Mediacom Hong Kong, via a Private Marketplace (PMP) deal through the Hivestack DSP. Kenny Ip, Head of Investment, GroupM said “We were excited to partner with Hivestack to deliver our omnichannel marketing campaign via […]
Adrian J Cotterill, Editor-in-Chief
Hivestack has announced a partnership with RZK Digital, a data-driven DOOH media network operator offering large-scale LED panels distributed across high urban transport environments in Greater São Paulo. We are told that this partnership will integrate RZK Digital’s DOOH inventory into the Hivestack Supply Side Platform (SSP) allowing advertisers both from within and outside of […]
Livestock has partnered with Tulip Media, a leading pioneer and trendsetter for outdoor LED media screens in China. Garry Li, General Manager of Southern China Market, Tulip Media said “We are delighted to partner with Hivestack, the global industry pioneer for programmatic DOOH, and provide our local and worldwide advertisers a way to further build […]
Adrian J Cotterill, Editor-in-Chief
Hivestack has announced a key partnership with Clear Channel Spain which will offer Clear Channel’s premium DOOH inventory to brands, agencies and omnichannel demand side platforms (DSP) via private marketplace (PMP) deals, available through the Clear Channel LaunchPAD platform. Inés Armendáriz, VP Demand Spain & Portugal at Hivestack told us “We are very excited to […]
Adrian J Cotterill, Editor-in-Chief
Hivestack, has announced that the company’s Chief Technology Officer (CTO), Mina Naguib has been appointed as Chairman of Prebid’s DOOH Taskforce. The Prebid DOOH Taskforce’s purpose is to enhance the Prebid framework with DOOH support and designing what the DOOH format looks like in the Prebid framework (compared to display, video-instream, video-outstream, etc.) websites, and […]
Adrian J Cotterill, Editor-in-Chief
Hivestack this week announced several partnerships with leading media agencies in Spain to enable cross-border international campaigns across the world, via its unparalleled global network of premium DOOH inventory. Inés Armendáriz Vergarajaúregui, VP Demand Spain & Portugal told us “Hivestack is the perfect partner for brands and agencies to plan their DOOH campaigns using the […]
Adrian J Cotterill, Editor-in-Chief
Hector Gonzalez has joined Hivestack as Chief Revenue Officer, US and LatAm as the company also announces that it will divide its business into two separate divisions ‘Hivestack Global’ and ‘Hivestack US & LatAm’ in order to better drive growth across the US and LatAm. Hector brings with him over 20+ years of experience across […]
Adrian J Cotterill, Editor-in-Chief
Hivestack has announced the expansion of its LatAm business with the launch of operations across Brazil. Now for the first time, brands, agencies, omnichannel demand-side platforms (DSPs) and media owners – both in the country and globally – can access the Hivestack platform and suite of solutions to plan, activate, measure and drive revenue from […]
LUMO Digital Outdoor has announced an integration with Hivestack’s first-to-market DOOH yield management solution that will offer the New Zealand market a glimpse of the next era of growth for Digital OOH. Hivestack, the world’s leading independent programmatic DOOH ad tech company, launched its Yield Manager for DOOH back in October 2021. Jack Plowright, GM […]
Adrian J Cotterill, Editor-in-Chief
This September Hivestack is holding an inaugural UK summit to discover the latest insights and trends for DOOH. They have a stellar lineup of industry experts from Yahoo to JCDecaux and GroupM. Attendees will be able to hear how ‘OOH is Moving to a Programmatic Future‘ and how this channel is evolving and becoming an […]
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