LUMO Digital Outdoor has announced an integration with Hivestack’s first-to-market DOOH yield management solution that will offer the New Zealand market a glimpse of the next era of growth for Digital OOH. Hivestack, the world’s leading independent programmatic DOOH ad tech company, launched its Yield Manager for DOOH back in October 2021. Jack Plowright, GM […]
Adrian J Cotterill, Editor-in-Chief
This September Hivestack is holding an inaugural UK summit to discover the latest insights and trends for DOOH. They have a stellar lineup of industry experts from Yahoo to JCDecaux and GroupM. Attendees will be able to hear how ‘OOH is Moving to a Programmatic Future‘ and how this channel is evolving and becoming an […]
Hivestack this week announced a partnership with PHD Media, a world-renowned media and marketing communications agency. This partnership enables PHD to capitalise on the unparalleled benefits of programmatic buying and leverage a full activation suite to enable delivery of client campaigns on premium programmatic DOOH inventory available through the Hivestack demand side platform (DSP) via […]
New Zealand based LUMO Digital Outdoor has continued its investment in OOH audience measurement with the announcement of its latest partnership with global outdoor analytics platform Quividi, which we are told will take reporting accountability to new levels for New Zealand’s Digital Out-of-Home sector. In a regional first, this partnership will use roadside-based cameras to […]
Adrian J Cotterill, Editor-in-Chief
Xaxis South Africa has announced a partnership with Hivestack forming a programmatic DOOH solution in the South Africa market. Xaxis will leverage Hivestack’s Demand Side Platform (DSP) bringing automation and performance measurement to brand campaigns in DOOH in South Africa. Clients will be able to access Hivestack’s full suite of tools including the ability to […]
Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) adtech company has announced the first cross-border programmatic DOOH campaign from North Asia into the USA via Open Exchange through the Hivestack DSP. Hoon Lee, VP Demand & Supply, Hivestack Korea told us “We are excited to launch the campaign with COM2US in the […]
Adrian J Cotterill, Editor-in-Chief
Benjamin Abbatiello has joined Hivestack as their new Global SVP, Publisher Solutions. Previously, he held executive roles at various notable adtech companies including Yahoo, Spot X, Interclick, Eyeblaster, ContextWeb and most recently, Beachfront Media as VP of Advanced TV. Working closely with Hivestack’s Global Chief Revenue Officer, Nigel Clarkson, we are told that Benjamin will […]
Adrian J Cotterill, Editor-in-Chief
Firefly has announced the launch of a new Header-Bidding solution for advertisers looking to increase the number of impressions for their campaign while keeping the number of vendors manageable. We are too that with Firefly’s Mediation structure in place, DOOH advertisers will now have real-time visibility into the availability of Firefly’s car top and in-car […]
Hivestack has announced an extension to its partnership with Asiaray Media Group Limited (HKSE Stock Code: 1993) to include (mainland) China. The partnership is already active in Hong Kong SAR and Singapore. Vincent Lam, Chairman, CEO and Founder, Asia Media Group Limited said “We are excited to extend our partnership with Hivestack, the industry pioneer […]
Hivestack has announced a partnership with Hello Media, Korea’s largest digital out of home media provider within hospitals and medical centers. Kyuhan Lee, CEO of Mobin, Hello Media told us “We are thrilled to partner with Hivestack, the leader in programmatic DOOH globally. We are planning to expand into various media channels in the future, […]
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