DailyDOOH

New Zealand based LUMO Digital Outdoor has continued its investment in OOH audience measurement with the announcement of its latest partnership with global outdoor analytics platform Quividi, which we are told will take reporting accountability to new levels for New Zealand’s Digital Out-of-Home sector. In a regional first, this partnership will use roadside-based cameras to […]

Xaxis South Africa has announced a partnership with Hivestack forming a programmatic DOOH solution in the South Africa market. Xaxis will leverage Hivestack’s Demand Side Platform (DSP) bringing automation and performance measurement to brand campaigns in DOOH in South Africa. Clients will be able to access Hivestack’s full suite of tools including the ability to […]

Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) adtech company has announced the first cross-border programmatic DOOH campaign from North Asia into the USA via Open Exchange through the Hivestack DSP. Hoon Lee, VP Demand & Supply, Hivestack Korea told us “We are excited to launch the campaign with COM2US in the […]

Benjamin Abbatiello has joined Hivestack as their new Global SVP, Publisher Solutions. Previously, he held executive roles at various notable adtech companies including Yahoo, Spot X, Interclick, Eyeblaster, ContextWeb and most recently, Beachfront Media as VP of Advanced TV. Working closely with Hivestack’s Global Chief Revenue Officer, Nigel Clarkson, we are told that Benjamin will […]

Firefly has announced the launch of a new Header-Bidding solution for advertisers looking to increase the number of impressions for their campaign while keeping the number of vendors manageable. We are too that with Firefly’s Mediation structure in place, DOOH advertisers will now have real-time visibility into the availability of Firefly’s car top and in-car […]

Hivestack has announced an extension to its partnership with Asiaray Media Group Limited (HKSE Stock Code: 1993) to include (mainland) China. The partnership is already active in Hong Kong SAR and Singapore. Vincent Lam, Chairman, CEO and Founder, Asia Media Group Limited said “We are excited to extend our partnership with Hivestack, the industry pioneer […]

Hivestack has announced a partnership with Hello Media, Korea’s largest digital out of home media provider within hospitals and medical centers. Kyuhan Lee, CEO of Mobin, Hello Media told us “We are thrilled to partner with Hivestack, the leader in programmatic DOOH globally. We are planning to expand into various media channels in the future, […]

Yahoo and Hivestack have announced a strategic global partnership to connect their industry-leading technologies, and enable premium, programmatic DOOH cross-channel media campaigns on a global scale. “The evolving programmatic DOOH landscape has created numerous opportunities for brands, agencies and media owners to leverage the channel to drive meaningful and measurable connections with audiences across the […]

Hivestack announced this week a partnership with PilotTV Media, Taiwan’s leading digital signage operator and digital out-of-home media provider. Through this partnership, PilotTV will integrate their premium DOOH inventory into the Hivestack Supply Side Platform (SSP). Mr YF Juan, VP, International Operations and Infrastructure Services at PilotTV said: “Hivestack is the natural partner for us […]

Hivestack has announced the launch of a new research division that will focus on exploring in-store, programmatic media activation in the metaverse. Legendary computer vision scientist P. Anandan has joined Hivestack as a special advisor as part of the initiative. According to a recent eMarketer report advertisers spent $31B USD in 2021 in the US […]