DailyDOOH

The Interactive Advertising Bureau of Canada (IAB Canada), the leading representative of the digital advertising industry in Canada, and the Retail Council of Canada (RCC), The Voice of Retail in Canada, announced back in September a strategic collaboration aimed at advancing the digital retail advertising landscape in Canada. At the time Sonia Carreno, President, Interactive […]

The OAAA (Out of Home Advertising Association of America), OMA (Outdoor Media Association of Australia) and Outsmart (Out of Home Trade Association in UK) have announced that they have collaborated with IAB Tech Lab, the global digital advertising technical standard-setting body, to publish a comprehensive document and technical resources to support standardized Programmatic Guaranteed Direct […]

IAB Canada presents the latest findings from its 2024 State of Digital Out of Home in Canada Barometer Report. This comprehensive report, developed through insights from a dedicated DOOH Committee with input IAB Canada’s buy-side members, highlights the growing importance and potential of DOOH in modern digital media strategies. Building on the insights of their […]

IAB Canada has welcomed new member Seedtag.

IAB NewFronts is billed as the ultimate one-stop-shop for brand marketers and media buyers to get a first look at the latest cutting-edge digital video content and marketplace innovation spanning four days in New York City. The event connects brands with the latest digital video content and innovations that facilitate valuable partnerships and attending the […]

The IAB has released its first retail media report of 2024, focusing on the value of in-store retail media. The report says “With most retail transactions still occurring physically, there is a growing recognition of the potential in bridging digital advertising with in-person shopping experiences using digital signage” and the report also highlights the value […]

Quividi, a global leader in audience analytics and shopper engagement for Digital Out-Of-Home and In-Store Retail Media has announced its membership in the Interactive Advertising Bureau (IAB). We are told that joining IAB marks a significant milestone in Quividi’s journey as a pioneering company in the DOOH and In-Store Retail Media advertising ecosystem. For the […]

Whilst aimed at the online display advertising community I have to say we love the (idea of) IAB NewFronts which will take place from venues across NYC on May 1-4, and with IAB also hosting a special in-person event on Wednesday, May 3. The NewFronts aim to shine a light on the best and latest […]

IAB Australia and the Outdoor Media Association (OMA) announced late last year they were to collaborate and curate a one-day conference ‘Powering DOOH 2023‘ which will be held on March 30, 2023. Gai Le Roy, CEO IAB Australia told us then “Our Attitudes to DOOH research released this year found that 83 per cent of […]

When the Ministry of New Media held their first AdTECH: OOH – Sydney Conference in Australia back in 2019 there had NOT been an out of home industry event in the country for almost seven years. This year, the AdTECH: OOH – Sydney Conference will already be in its fifth year and with the news […]